Kero Gaming

Kero Gaming is a B2B technology provider specializing in the rapidly growing micro-betting segment of the sports gambling industry. The company was founded in 2020 by CEO Tomash Devenishek, a technologist with a background in building large-scale consumer products in the social and gamification sectors. His experience in understanding digital user engagement, combined with a global perspective from living in Russia, Israel, and Canada, informed the company's direction.

The firm's core business revolves around its proprietary engine that uses algorithms and machine learning to generate and deliver real-time, contextual in-game betting opportunities, often called micro-markets. Instead of traditional bets on final outcomes, Kero's platform allows users to wager on immediate events within a game, such as the result of the next pitch in baseball or the next play in football, with new markets appearing every 15 to 45 seconds. This model aims to transform sports betting into a more accessible and entertaining experience, mirroring the instant gratification of popular social media platforms. Kero's revenue is generated by providing this technology as a white-label solution to its clients.

Kero Gaming serves two primary client types: licensed sportsbook operators and professional sports teams. For sportsbook operators like Caesars Sportsbook, Novibet, and EveryMatrix, Kero provides a real-money betting product that integrates into their existing platforms. For professional sports teams and media platforms, the technology is offered as a free-to-play fan engagement solution within their official apps to boost user interaction and retention. The company provides its services to over 180 sportsbooks globally, covering major US sports like the NFL, NBA, and MLB, as well as college athletics and international soccer. Significant milestones include a partnership with Caesars Sportsbook in January 2025 and integrations with technology providers like Pariplay and Altenar. The company has secured multiple funding rounds, including a $1M seed round in March 2022, a $2M round in November 2022, and a $3M Series A round in May 2025 led by SIG Sports Investments.

Keywords: micro-betting, in-play wagering, sports betting technology, B2B gaming solutions, odds feed provider, real-time betting, fan engagement, sportsbook software, algorithmic curation, contextual markets, live betting, gaming operators, sports technology, Tomash Devenishek, Caesars Sportsbook partner, EveryMatrix partner, sports data, gambling technology, generative AI oddsmaking, play-by-play betting