Kelaile

About Kelaile

Kelaile, registered as Beijing Kafu Tongying Technology Co., Ltd., was established on September 19, 2012, by founder Wang Wei. The company operates as a service provider of O2O (Online-to-Offline) solutions for physical retail businesses. Kelaile's core offering is an "internet cash register" system, which bridges the gap between traditional in-store payment systems and modern internet services. This is achieved through a combination of proprietary smart hardware and cloud services. The system upgrades a merchant's existing point-of-sale infrastructure, enabling functionalities like mobile payments through WeChat Pay and Alipay, management of digital coupons, and integration with online group buying and food delivery platforms.

The business model is centered on empowering brick-and-mortar stores to build and maintain direct connections with their customers, fostering a fan-based economy. By digitizing the checkout process, Kelaile helps retailers gather customer data, which can then be used for targeted marketing and big data analysis. The company serves a range of clients in the physical retail sector, including major brands like IKEA and Parkson. Revenue generation is implied through the sale and implementation of its hardware and cloud service solutions. The company's vision is to become a global service firm for big data marketing in the physical commerce space.

Kelaile has navigated several funding stages to fuel its growth. It secured a seed round of several million RMB in September 2013 from InnoAngel Fund, followed by a Pre-A round in August 2014 from Entertainment Works. A significant milestone was achieved in August 2016 when the company announced a Series B financing round of 110 million RMB. The management team includes Wang Wei, who serves as Chairman and Manager, alongside Wang Zheng, Liu Dongqiu, Lin Sen, Liang Hui, Ji Hongjun, and Li Mingtao in various directive and supervisory roles.