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Keep Holdings
Parent company of http://t.co/yX7q5wGtdT, http://t.co/UcpgD2mr8d, http://t.co/AQ2K0LLiWt
About Keep Holdings
Keep Holdings operates as an investment holding company primarily focused on the fitness sector through its platform, Keep, which is the largest of its kind in China. The company was founded in 2010 and is headquartered in New York, though its main operations are centered around the Chinese market. Wang Ning founded Keep in September 2014, immediately after graduating with a bachelor's degree in computer science, and serves as the CEO and Chairman, setting the overall strategy and business direction. Co-founder Peng Wei, who joined in October 2014, is the vice president of online operations, managing the platform's content and user base.
The core of the business is an integrated fitness platform that provides comprehensive solutions for users. This platform utilizes artificial intelligence to offer personalized training plans, including both live and recorded interactive classes. The content dynamically adjusts based on the user's fitness level, goals, and daily patterns. The company's business model is segmented into three main areas. Firstly, it sells self-branded sports products, which include smart fitness devices like bikes and treadmills, as well as apparel and food. Secondly, it generates revenue from online memberships and paid content, giving subscribers access to a wide range of pre-recorded fitness courses. The third segment involves providing advertising services to customers. This one-stop-shop approach connects the digital and physical aspects of fitness, creating an immersive experience for its user base, which saw average monthly active users reach 36.4 million in 2022.
Keep Holdings has successfully raised $47.1 million in funding to support its growth. The platform serves a broad consumer market in China, aiming to help individuals achieve their health and fitness goals through a comprehensive and connected experience. By offering a combination of tailored digital content and physical products, the company has established a strong brand presence in the region.
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Funding history
Company financing events and reported valuations.
| Deal type | Date | Amount | Valuation | Investors | Source |
|---|---|---|---|---|---|
| DEBT✓Debt | Mar 2015 | $4.2M | — | Spark Capital | — |
| SERIES B✓Equity / VC | Jan 2011 | $35M | $140M | Spark Capital | — |
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