Keas

About Keas

Keas Inc. operated in the corporate wellness space, providing a health management platform for employers. Founded in 2008 by Adam Bosworth and George Kassabgi, the company was established to address the rising healthcare costs for businesses. Bosworth, a seasoned technologist with a history at Microsoft, where he led the design of Microsoft Access, and at Google, where he was involved with Google Health, brought extensive experience in building large-scale software products. Kassabgi also had a diverse background as a software executive and entrepreneur. The initial idea for Keas was to create a "Mint.com for healthcare," but it pivoted to focus on employee engagement through social and gaming mechanics.

The company's primary offering was a web-based platform that integrated with corporate health benefits programs. It was designed to motivate employees to adopt healthier behaviors by turning wellness into a social game. Employees could participate in teams, track progress, and earn rewards for achieving exercise and nutrition goals. This gamified approach aimed to increase participation and make health management more engaging and fun. The platform, known as Keas 360/365, offered a comprehensive view of wellness, starting with a Health Risk Assessment to create personalized goals covering diet, fitness, and mental health.

Keas operated on a B2B model, serving self-insured employers and targeting their need to reduce healthcare expenditures. Revenue was generated by charging a per-employee subscription fee for access to the platform. The company's clients included notable enterprises such as Pfizer, Salesforce, and Land O'Lakes. Keas raised approximately $33 million in funding over several rounds from investors including Atlas Venture and Ignition Partners. In a strategic move to broaden its capabilities, Keas was acquired by Welltok on January 1, 2016.