COMPANY PROFILE

Kard

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Rewards infrastructure for card issuers

New York City, United StatesFounded 2015Fintech

Valuation $50–100M Last recorded · 2022

Revenue $1–10M Latest reported FY

Headcount <100 Current team size

Total funding $10–50M Disclosed equity funding

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About Kard

In 2015, Ben Mackinnon founded Kard with a vision to transform the landscape of customer loyalty programs. As the sole founder, Ben embarked on a journey to create a rewards-as-a-service API platform that empowers partners, from neobanks to financial institutions, to offer tailored rewards to their customers.

Kard's innovative approach quickly gained traction, leading to a significant milestone in April 2022 when the company raised $23 million in a Series A funding round. This funding, supported by prominent investors like Underscore VC and Tiger Global Management, was pivotal in expanding Kard's merchant network and enhancing its product suite.

The company's journey took another major turn in October 2024 when Kard was acquired by THK, marking a new chapter in its evolution. This acquisition underscored Kard's impact in the fintech space and its potential for further growth under THK's umbrella.

Today, Kard stands as a testament to the power of innovation in the financial technology sector, continuing to redefine how businesses engage with their customers through effective loyalty programs.

MoreLess Source: Dealroom company data

At a glance

Status: Operational
Founded: 2015
Headquarters: New York City, United States
Employees: 65
Open positions: None listed
Dealroom signal: 61.5/100
Industry: Fintech
Sub-industry: Financial Management Solutions
Sector: Fintech
Business model: SaaS
Client focus: b2b
Links: Website LinkedIn

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Funding history

4 recorded events

Company financing events and reported valuations.

Deal type	Date	Amount	Valuation	Investors	Source
ACQUISITION✓Exit	Aug 2026	$0	—	Citi	↗
GROWTH EQUITY VC✓Equity / VC	Oct 2025	$15M	—	Trinity Capital	↗

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Financials

Revenue over time

Revenue, earnings and other financial measures where available. Years marked “E” are estimates.

Year	Revenue	Growth
2026
2025
2024
2023
2022		—

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Growth signals

Kard website traffic

Latest recorded traffic for Kard is 19K monthly website visits, up 26.7% over the last three months. Kard's team grew 0% over the past year.

Latest monthly visits19K 3-month web change+26.7% 1-year team growth0%

Monthly website visitsOct 2022–Jul 2026

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