K
Kard
Fintech · New York City, United States · Founded 2015
Rewards infrastructure for card issuers MoreLess
In 2015, Ben Mackinnon founded Kard with a vision to transform the landscape of customer loyalty programs. As the sole founder, Ben embarked on a journey to create a rewards-as-a-service API platform that empowers partners, from neobanks to financial institutions, to offer tailored rewards to their customers.
Kard's innovative approach quickly gained traction, leading to a significant milestone in April 2022 when the company raised $23 million in a Series A funding round. This funding, supported by prominent investors like Underscore VC and Tiger Global Management, was pivotal in expanding Kard's merchant network and enhancing its product suite.
The company's journey took another major turn in October 2024 when Kard was acquired by THK, marking a new chapter in its evolution. This acquisition underscored Kard's impact in the fintech space and its potential for further growth under THK's umbrella.
Today, Kard stands as a testament to the power of innovation in the financial technology sector, continuing to redefine how businesses engage with their customers through effective loyalty programs.
Company overview
Kard company information
The essential company record, classifications and operating signals in one place.
- Status
- Operational
- Founded
- 2015
- Headquarters
- New York City, United States
- Employees
- 65
- Open positions
- None listed
- Dealroom signal
- 61.5
Valuation & funding
Kard funding history
Company financing events and reported valuations.
| Deal type | Date | Amount | Valuation | Investors | Source |
|---|---|---|---|---|---|
| ACQUISITION✓Exit | Aug 2026 | $0 | — | Citi | ↗ |
| GROWTH EQUITY VC✓Equity / VC | Oct 2025 | $15M | — | Trinity Capital | ↗ |
| SERIES A✓Equity / VC | Apr 2022 | $23M | $92M | Tiger Global · Underscore VC · S12F · Fin Capital | ↗ |
| SEEDEquity / VC | Apr 2019 | $4M | $16M | Undisclosed | — |
Financials
Revenue and workforce over time
Available revenue and workforce history. Fields without reported data are omitted.
| Year | Revenue | Growth | Employees |
|---|---|---|---|
| 2026 | $7.9M | 0% | 63 |
| 2025 | $7.9M | 0% | 65 |
| 2024 | $7.9M | 0% | 68 |
| 2023 | $7.9M | +154.2% | 63 |
| 2022 | $3.1M | — | 50 |
Growth signals
Kard website traffic
Latest recorded traffic for Kard is 19K monthly website visits, up 26.7% over the last three months. Kard's team grew 0% over the past year.
Comparisons
Kard compared with similar companies
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Talent graph
Kard's talent
Source: Dealroom Talent Intelligence.
Global footprint
Where Kard has talent and traffic
team presence
In the news
Latest news about Kard
Recent press, funding announcements, and product moves mentioning Kard — open to read from the original sources.
Market sentiment
What the market is saying about Kard
An AI-synthesized read of the highest-engagement posts about Kard on X over the past 7 days. We rank by likes & retweets, ignore corporate channels, and surface the themes that broke out from real people.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
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