Kalder

About Kalder

Kalder, Inc. is a fintech company that provides a white-label partner rewards platform for brands to create and monetize customer loyalty programs. Founded in 2022 by CEO Gokce Guven, an early product designer at OpenSea, the company is headquartered in New York City. Guven's background includes experience at Celo and Robinhood Crypto, focusing on consumer and crypto-related projects.

The company's core offering is an API-driven platform that enables businesses to launch cashback and partner reward programs directly within their own apps and websites. This allows brands to generate new revenue streams through commissions on sales from a network of over 35,000 partner stores while increasing customer engagement. The business model functions by turning a brand's loyalty program into a revenue-generating media network where partners act as advertisers. Kalder manages the entire process, including customer onboarding, purchase tracking, and payments, through integrations with financial networks like Plaid, Visa, Amex, and Mastercard. For consumers, the system is straightforward: they link a credit or debit card to a brand's program and automatically earn cashback when shopping at partner retailers. The rewards are then spendable within the brand's ecosystem.

Kalder primarily serves brands, retailers, and sports teams, with notable clients including Godiva, LVMH-backed retailer MILE, Heat.io, and the Swiss-Brazilian sports club BSC Young Boys. The platform provides clients with valuable first-party data on customer spending behavior, which can be used for effective marketing and personalization. Initially focused on web3 and NFT-based loyalty tools, the company has since broadened its scope to a fintech-centered rewards model. Kalder has secured $10.5 million in total seed funding, including a $7 million round led by Javelin Venture Partners and an earlier $3.5 million round led by 500 Startups.