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Kaishu Story
Chinese children's stories content provider
About Kaishu Story
Kaishu Story, operating under Beijing Kaishikultura Media Co., Ltd., is a prominent children's content and education brand in China. The company was founded in 2014 by Wang Kai, a former host for China Central Television (CCTV). Wang's journey began when he started creating and recording stories for his own daughters, which he later shared with a wider audience, leading to the creation of the brand. The venture targets children aged 0-12 and their families.
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The company's business model is multifaceted, generating revenue through several streams. These include paid memberships for its app, educational courses, and e-commerce sales of branded merchandise. Initially relying on free content distributed via a WeChat public account to build a user base, Kaishu Story has successfully transitioned to a model that includes premium paid content. The platform offers a wide array of audio stories, encompassing classic literature, history, science, and original creations. This content is accessible through its dedicated mobile app and other platforms.
Beyond audio content, Kaishu Story has diversified its product offerings significantly. The company has moved into publishing, releasing numerous book series covering children's literature, Chinese classics, and science. It has also developed a line of hardware products, such as its iconic story-playing dolls, which merge physical toys with its vast library of audio content. This product matrix extends to animations, video courses, and AI-powered educational tools, creating an integrated ecosystem around its original intellectual properties. The firm has successfully built a substantial user base, reporting over 30 million listeners by mid-2019 and 37 million registered users by May 2020.
At a glance
- Status
- Operational
- Founded
- 2014
- Headquarters
- Dongcheng District, China
- Open positions
- None listed
- Dealroom signal
- 56.4/100
- Industry
- Education, Kids
- Sub-industry
- Learning Tools and Resources
- Sector
- Edtech, Parenting, Children, Pre-K, K-12, Content
- Client focus
- b2c
- Links
- Website
Latest news
Press, funding announcements and product moves mentioning Kaishu Story.
Funding history
Company financing events and reported valuations.
| Deal type | Date | Amount | Valuation | Investors | Source |
|---|---|---|---|---|---|
| SERIES COther financing | Feb 2020 | $66M | $534M | Temasek · Loyal Valley Capital · Trustbridge Partners | — |
| SERIES COther financing | Jul 2019 | $50M | $200M | TAL Education Group · New Oriental Education & Technology · Baidu | — |
Growth signals
Latest recorded traffic for Kaishu Story is 230 monthly website visits, down 62.3% over the last three months.
Similar companies
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Investors
From Dealroom's funding and investor records, grouped by the round each investor first entered.
Series A6 investors entered at this stage
New Oriental Education & Technology- ICIResearch Capital
- ZGZhejiang Daily Digital Culture Group
Trustbridge Partners
Loyal Valley Capital- WCWe Capital
Series B and later3 investors entered at this stage
Baidu
TAL Education Group
Temasek
Source: Dealroom Talent Intelligence.
Global footprint
Market sentiment
An AI-synthesised read of the highest-engagement posts about Kaishu Story on X, ranked by likes and reposts, corporate channels excluded.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
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