KABU ＆ PEACE

About KABU ＆ PEACE

KABU & PEACE Inc. is a Japanese company founded in February 2024 by Yusaku Maezawa, the founder of the fashion e-commerce company ZOZOTOWN. The company operates under the service brand "KABU&" and has a stated mission of turning Japan into a nation of shareholders to revitalize the economy.

The core business model revolves around rewarding users with the company's own unlisted shares for using essential life infrastructure services. This model transforms customers into shareholders, aiming to create a long-term engagement and a vested interest in the company's success. Instead of traditional points, users receive "stock exchange tickets" which can be converted into KABU & PEACE shares, a process that does not require a traditional brokerage account.

The "KABU&" platform offers a range of everyday services, including electricity (KABU& Denki), gas (KABU& Gas), mobile phone service (KABU& Mobile), internet access (KABU& Hikari), water dispensers (KABU& Water), and aふるさと納税 (hometown tax) service. The company has formed partnerships with established players to deliver these services, such as working with MEEK K.K. as an MVNE for its triple-carrier mobile offering and JPIX for its Wi-Fi service. In October 2025, KABU & PEACE announced the acquisition of web and app development company Asian Bridge to strengthen its digital development capabilities.

Yusaku Maezawa's background in building a major e-commerce platform and his subsequent ventures like MZ DAO inform the company's direction. The management team includes individuals with experience from companies like ZOZO, PayPay, and major financial institutions, positioning the firm for its goal of a future Initial Public Offering (IPO). The business model is designed to address issues like economic disparity by allowing consumers to share in the profits generated from their own spending on essential services.