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Kaarma

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Cloud based automotive customer service company

Long Beach, United StatesFounded 2012Transportation
Valuation $50–100M Last recorded · 2018
Headcount 100–500 Current team size
Total funding $10–50M Disclosed equity funding
Unlock exact values This page shows ranges. Dealroom has the exact numbers for Kaarma and the history behind them.

About Kaarma

myKaarma is a technology startup that focuses on enhancing the automotive service experience for both dealerships and their customers. The company operates primarily in the automotive service market, providing a suite of digital tools designed to streamline and improve service interactions. Their clients are automotive dealerships looking to improve customer satisfaction and operational efficiency.

myKaarma offers a range of solutions that include high-definition video and photo capture in service lanes and technician bays, which helps in documenting vehicle conditions and service recommendations. This transparency builds trust with customers. They also provide a robust payment processing system that accepts mobile, online, and in-store payments, significantly reducing checkout times and enhancing customer convenience.

One of the standout features of myKaarma is its customer-centric and mobile-first approach. Their solutions are compatible with both iOS and Android devices, ensuring broad accessibility. The company also offers tools for easy service appointment scheduling, loaner and valet services, and online acceptance of service recommendations. This comprehensive suite of tools is designed to fit seamlessly into the daily operations of dealerships, reducing task fatigue and improving overall efficiency.

myKaarma operates on a business-to-business (B2B) model, selling its software solutions to automotive dealerships. The company generates revenue through subscription fees for its software services and transaction fees from its payment processing solutions. By integrating all their products into a cohesive system, myKaarma ensures that dealerships can offer an exceptional service experience to their customers, which in turn drives customer loyalty and repeat business.

In summary, myKaarma is revolutionizing the automotive service industry by providing dealerships with digital tools that enhance customer interactions, streamline operations, and increase revenue.

Source: Dealroom company data

At a glance

Status
Operational
Founded
2012
Headquarters
Long Beach, United States
Employees
277
Open positions
11
Dealroom signal
49.6/100
Industry
Hosting, Transportation
Sector
Transportation

Funding history

3 recorded events

Company financing events and reported valuations.

Deal typeDateAmountValuationInvestorsSource
SECONDARY✓Other financing Jan 2026 $0 — Warburg Pincus ↗
GROWTH EQUITY VCEquity / VC Apr 2022 $0 — H.I.G. Growth Partners ↗
Showing the latest 2 of 3 recorded eventsBook a demo for the full funding history →

Growth signals

Kaarma website traffic

Latest recorded traffic for Kaarma is 1.9M monthly website visits, up 26.7% over the last three months. Kaarma's team grew 12.1% over the past year.

Latest monthly visits1.9M 3-month web change+26.7% 1-year team growth+12.1%
Summary metrics are public; monthly history is available with a demoCompare with peers →

Investments and acquisitions

Capital deployed

Recent portfolio relationships for companies that also act as investors or acquirers.

Investors

4 investors on the cap table

From Dealroom's funding and investor records, grouped by the round each investor first entered.

Series A1 investor entered at this stage

  • Kayne Anderson Growth Capital

Series B and later2 investors entered at this stage

Other known investors1 additional known investor

  • HIG Capital
Team profiled 22 named & role-tagged
Founders Hidden — book a demo/100 quality score
Key operators 4 quality Hidden — book a demo/100
Potential founders Hidden — book a demo likely future founders
Startup mafia Hidden — book a demo alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Global footprint

Workforce and web traffic by country
Workforce by country
4 countries with
team presence
🇺🇸 United States54.7%
🇮🇳 India41.8%
🇨🇦 Canada3.1%
🇲🇽 Mexico0.4%
4 countries shown

Market sentiment

Posts on X, past 7 days

An AI-synthesised read of the highest-engagement posts about Kaarma on X, ranked by likes and reposts, corporate channels excluded.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

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