Juvenile Get

About Juvenile Get

Juvenile Get, operating under the legal name Cool Youth (Tianjin) Culture Communication Co., Ltd., is an educational technology company targeting the K-12 market in China. The firm was established in 2017, initially incubated within the well-known knowledge service platform "Dedao" (得到), before beginning independent operations in 2018. Its development has been marked by significant financial milestones, including a Series B funding round in October 2020 that raised nearly 200 million RMB, led by嘉御基金 (Capital Today) with participation from several other investment firms.

The company is chaired by Zhang Quanling, a former well-known CCTV host and now an educational investor. After a career in media, Zhang Quanling transitioned to the investment sector, co-founding the venture capital firm Purple Bull Fund (紫牛基金) before taking the helm at Juvenile Get. This background in communication and media informs the company's approach to creating engaging educational content. The management team includes graduates from prominent Chinese universities such as Tsinghua and Peking University.

Juvenile Get provides a one-stop educational app for children and teenagers aged 7 to 15, focusing on developing foundational skills and comprehensive literacy. The business model centers on paid digital content, offering a three-tiered service structure: knowledge-based paid content, training camps, and live courses. Revenue is generated from the sale of these educational products, which range from low-priced introductory courses to more expensive, in-depth programs like reading camps and its flagship "Quanling's Chinese Lessons" (泉灵的语文课). The platform has successfully maintained a positive cash flow, attributed to strong brand recognition and high rates of user referrals.

The company's core product is an application that delivers educational content through various formats, including audio courses, radio dramas, and guided readings of literary classics. A key offering is "Quanling's Chinese Lessons," a curriculum developed for elementary school levels that emphasizes the practical application and underlying skills of the Chinese language, rather than just rote memorization. This curriculum focuses on cultivating core abilities like observation, questioning, expression, and summarization. In addition to its flagship Chinese language courses, Juvenile Get has expanded its portfolio to include courses on science, economics, music, and history, often taught by recognized experts and academics.