Justyle

About Justyle

Justyle, known in China as 九枝兰 (Jiǔzhīlán), operates as a marketing technology firm, providing a comprehensive “Marketing Cloud” platform for businesses. The company was established to offer a more data-driven and efficient approach to digital marketing in a competitive landscape.

The leadership team consists of seasoned internet industry veterans. The Chairman, Wang Xin, was a pivotal member of Sohu's founding team, eventually serving as its Co-President and COO. His extensive background in internet advertising shapes the company's strategic direction. Founder and CEO, Xiong Changqing, brings two decades of technology and entrepreneurial experience, having co-founded and served as CTO for the e-commerce company Joyo.com (later acquired by Amazon) and as CTO for Dangdang. His deep technical expertise is the foundation of the company's product development. The team is rounded out by Partner and CTO, Fu Qiang, who has a decade of experience in big data and was one of the youngest VPs of Technology at Dangdang. The founders' collective journey through the evolution of China's internet sector provides them with a profound understanding of the challenges and opportunities in digital marketing, which directly informs Justyle's mission to enhance marketing efficiency through technology.

Justyle’s business revolves around its integrated suite of marketing tools designed to help clients track, analyze, and optimize their online promotional activities. The company serves a diverse client base across various sectors, including education, e-commerce, finance, real estate, and healthcare, counting major enterprises like Guotai Junan, PICC, and Lianjia (Beike) among its customers. Revenue is generated through its suite of products and services which include a one-stop marketing and promotion management system, an online promotion effect monitoring and analysis system, and Data Management Platform (DMP) and Customer Data Platform (CDP) systems. The platform enables clients to manage and automate advertising bids on major search engines and content platforms, analyze user behavior, and achieve more precise operational control, ultimately improving return on advertising spend and fostering user growth. The company is a strategic partner to major Chinese internet players like Baidu, Sogou, and 360, underscoring its deep integration into the country's digital advertising ecosystem.