JUICE PRESS

About JUICE PRESS

Juice Press operates as a prominent organic "grab and go" health food provider, primarily serving health-conscious consumers in urban markets. The company was founded in 2010 by Marcus Antebi, who opened the first store in New York City's East Village. Antebi’s personal journey deeply influenced the company's creation; having gotten sober at 15, he immersed himself in sports and nutrition, including competitive Muay Thai boxing and skydiving. His frustration with the lack of genuinely healthy, organic, and good-tasting grab-and-go options in New York led him to establish Juice Press to fill that market gap.

The business generates revenue through its retail stores, which offer a wide array of products, and an online wellness market that provides nationwide delivery. The business model is vertically integrated, with the company controlling its supply chain and product creation to ensure quality. In 2012, Michael Karsch, a former hedge fund manager, and his wife Erica, acquired the company from the founder, fueling its expansion from four to over 85 locations. Karsch's transition from finance to the food and beverage industry was driven by a personal health scare that prompted a lifestyle change and an interest in wellness-oriented businesses. Under his leadership as CEO and Chairman, Juice Press expanded its menu and pushed to become a national brand.

The company's core offering is its extensive line of USDA-certified organic, cold-pressed juices, which are produced to have a short shelf-life to maintain freshness and nutrient density. Beyond juices, the product line includes smoothies, soups, prepared plant-based meals, acai bowls, supplements, and healthy snacks. A key differentiator is the commitment to transparency and quality, using 100% organic ingredients and avoiding processed items and refined sugars. Juice Press also offers meal plans, cleanses, and DIY smoothie and bowl kits for customers to prepare at home. The company has strategically placed its stores in neighborhoods with a perceived need for healthy options and has also expanded into catering and B2B services.