Juesheng

About Juesheng

Juesheng, formally known as Juesheng Education Technology Group Co., Ltd., was established in China's competitive education market, identifying a need to bridge the gap between educational institutions and prospective students through a digital platform. Founded on November 18, 2012, by Dai Zheng and Que Dengfeng, the company aimed to create a comprehensive recommendation engine for educational services.

The founders brought complementary expertise to the venture. Dai Zheng, the CEO, is a serial entrepreneur with a background in major Chinese internet companies, including serving as a vice president at Qunar.com and holding positions at Dangdang and Sina. His experience in scaling internet platforms was crucial. Que Dengfeng, the chairman, previously served as the executive president of the China Education Service Center, providing deep insights into the education industry. Together, they envisioned a platform that would restructure how consumers access and choose educational products.

Operating primarily through its portal, Juesheng.com, the company provides a pan-education platform targeting consumers from ages 6 to 23. The business model functions as a marketplace, connecting students with a wide array of educational services, including test preparation, study-abroad programs, and quality-oriented training. Revenue is generated through charges and commission fees from educational institutions that use the platform for operational services and marketing, essentially acting as an online directory and lead generator. In 2014, the platform hosted nearly 8,900 merchants and offered various support systems, including a SaaS platform called Jueshengyunshang, to help these institutions manage their online presence and marketing.

Juesheng achieved significant financial milestones, securing approximately $31 million over four funding rounds from notable investors like New Oriental Education & Technology Group, China Equity Group, and Linear Venture. The company went public, listing on China's National Equities Exchange and Quotations (NEEQ) on March 22, 2016, a move that marked it as a notable "Internet plus education" stock on that exchange. By the end of 2015, Juesheng reported that it had successfully turned its losses into gains, indicating a viable operational model just before its public listing. Although later marked as a dead-pooled company by some data providers, its history reflects a significant attempt to digitalize and centralize China's fragmented education market.