Jornaya

Founded in 2011 by Ross Shanken, the company was initially named LeadiD with a mission to create greater trust and transparency between lead buyers and sellers. By 2016, a rebrand to Jornaya signaled a broader focus on leveraging its technology, which was deployed across more than 35,000 websites, to address wider marketing challenges. The company's growth was supported by $21.4 million in funding over five rounds, including a significant Series B in 2016 led by Edison Partners. A major milestone occurred in December 2020 when Jornaya was acquired by data analytics provider Verisk, integrating Jornaya's behavioral data into Verisk's suite of marketing solutions. Following the acquisition, Jornaya and another Verisk acquisition, Infutor, were combined to form Verisk Marketing Solutions.

The company's business model is centered on providing access to its proprietary data through several products. The Jornaya Intelligence platform tracks the origin and history of online lead generation events, assigning a unique identifier, the LeadiD, to each consumer interaction. This allows marketers to verify lead authenticity and gather data points on consumer engagement. Another key product, TCPA Guardian, provides real-time verification of consumer consent to be contacted, helping clients maintain compliance with regulations. By compiling anonymous behavioral data without storing or sharing personally identifiable information, Jornaya offers insights that help marketing teams understand consumer intent and optimize their campaign spending.