JOINANDJOIN

About JOINANDJOIN

Established in 2018 in Ansan-si, South Korea, JOINANDJOIN is a food technology company concentrated on the vegan food sector. The firm's genesis is deeply rooted in a personal story; a pivotal moment for the founding team was when a member's mother, post-cancer treatment, faced challenges in finding foods that could be consumed without concern, which solidified the company's mission. This experience shaped their commitment to developing nutritionally sound and sustainable alternative food ingredients. The company operates with a core philosophy of enabling 'expression, connection, and ties' through its food offerings, viewing food as a medium for emotional connection with loved ones.

Under its brand, Nuldam, JOINANDJOIN develops and markets a range of vegan products. The company has established what it claims to be the first vegan nutrition research institute in Korea, focusing on vegan and nutritional foods and raw materials. Its research and development efforts are centered on food engineering to create egg substitutes, vegetable dairy alternatives, and other functional materials. The product lineup showcased at events like CES 2023 includes items such as Nuldam Vegan Milk Original, Vegan Croissants, Bagels, Vegan Butter, and Cream Cheese. A specific product, the Nuldam Vegan Milk, is engineered to mimic the color and calcium content of cow's milk, catering to consumers with lactose intolerance.

The business model involves the research, development, manufacturing, and sale of these vegan food products. The company has demonstrated consistent growth in its domestic market and is actively pursuing expansion into overseas markets to increase its global footprint. A key milestone includes its participation in CES 2023, where it presented its food technology and product portfolio to an international audience. The company has received funding from at least one institutional investor, Now IB Capital, to support its growth and research initiatives.