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Johnnie-O

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A lifestyle apparel brand fusing a Southern California vibe with East Coast tradition

Santa Monica, United StatesFounded 2005Fashion
Headcount 100–500 Current team size
Total funding $100–500M Disclosed equity funding
Unlock exact values This page shows ranges. Dealroom has the exact numbers for Johnnie-O and the history behind them.

About Johnnie-O

Johnnie-O is a lifestyle apparel brand that seamlessly combines the classic style of the East Coast with the laid-back comfort of Southern California. The company offers a wide range of clothing items, including shirts, shorts, and outerwear, designed for men, women, and children. Johnnie-O caters to customers who appreciate high-quality, stylish, and versatile clothing that can be worn in various settings, from casual outings to more formal occasions. The brand operates primarily in the retail market, both online and through select physical stores, and targets fashion-conscious individuals who value comfort and durability in their wardrobe. Johnnie-O generates revenue through direct sales of its products, leveraging its strong brand identity and customer loyalty to drive repeat business and word-of-mouth referrals. The company's business model focuses on providing a unique blend of style and comfort, ensuring that each piece of clothing meets high standards of quality and design.

Source: Dealroom company data

At a glance

Founded
2005
Headquarters
Santa Monica, United States
Sector
Fashion

Investors

2 investors on the cap table

From Dealroom's funding and investor records, grouped by the round each investor first entered.

Series B and later2 investors entered at this stage

  • Wasatch Advisors
  • Ares Management
Team profiled 9 named & role-tagged
Founders Hidden — book a demo/100 quality score
Key operators 3 quality Hidden — book a demo/100
Potential founders Hidden — book a demo likely future founders
Startup mafia Hidden — book a demo alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Global footprint

Workforce and web traffic by country
Workforce by country
2 countries with
team presence
🇺🇸 United States99.4%
🇨🇦 Canada0.6%
2 countries shown

Market sentiment

Posts on X, past 7 days

An AI-synthesised read of the highest-engagement posts about Johnnie-O on X, ranked by likes and reposts, corporate channels excluded.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

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