JINGdigital

About JINGdigital

JINGdigital, legally known as Shanghai Jingshuo Network Technology Co., Ltd., is a marketing technology company established in 2014 and headquartered in Shanghai, China. The company was co-founded by Aaron Chang, Kai Hong, and Kun Hsu. The founders brought extensive experience to the venture; Kai Hong's background includes roles at Siemens, Bain & Company, and Cisco, while Kun Hsu previously worked at Microsoft and Bain & Co. Both also co-founded a successful financial technology services company in China before establishing JINGdigital.

The firm operates on a Software-as-a-Service (SaaS) model, providing a marketing automation platform primarily focused on the B2B sector. It targets medium to large enterprises in industries such as high-tech, industrial manufacturing, life sciences, and business services. Revenue is generated through monthly subscription fees for its software, with prices starting at approximately $1,000 per month. The company has secured significant funding, raising a total of $20 million over two Series A rounds in 2021 and 2022, with investors including Linear Venture, Albatross Venture, and INFAITH.

JINGdigital's core offering is a suite of software products designed to manage the entire marketing and sales funnel. Its platform provides tools for lead acquisition, prospect nurturing, and sales empowerment, with a strong focus on social channels prevalent in China, particularly WeChat. The product lineup includes JINGsocial, a marketing automation tool for customer engagement and campaign management; JINGsales, a social selling platform integrated with WeChat and WeChat Work; JINGconnect, an integration platform with APIs to connect with existing CRM and marketing systems like Salesforce and Microsoft Dynamics; and JINGtrack, a solution for monitoring customer behavior on websites and mini-programs. The platform enables personalized content interactions, lead scoring, and detailed analytics to help clients convert followers into customers and measure the return on investment of their marketing efforts.