COMPANY PROFILE

Jiji

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Online marketplace that enables buyers and sellers to meet and exchange goods and services

Lagos, NigeriaFounded 2014eCommerce & Marketplaces

Valuation $100–250M Last recorded · 2019

Headcount 500–1k Current team size

Total funding $10–50M Disclosed equity funding

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About Jiji

Jiji is an African online marketplace that provides buyers and sellers with an avenue to meet and exchange goods and services. The platform offers a wide range of product categories, including electronics, vehicles, real estate, and fashion. For sellers, Jiji provides a platform to reach a large audience of potential buyers. For buyers, Jiji offers a wide selection of goods and services at competitive prices.

The company's business model is based on charging for premium services. While basic listings are free, sellers can pay for additional features to promote their ads and increase their visibility. This freemium model allows Jiji to attract a large user base while generating revenue from serious sellers who want to maximize their sales.

Jiji operates in several African countries, including Nigeria, Kenya, Ghana, and Uganda. The platform is tailored to the specific needs of each market, with local teams and customer support. The company's focus on local markets has allowed it to build a strong brand and a loyal user base in each country.

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At a glance

Status: Operational
Founded: 2014
Headquarters: Lagos, Nigeria
Employees: 794
Open positions: None listed
Dealroom signal: 83.5/100
Industry: Fashion, Home Living
Sector: eCommerce & Marketplaces, Home Improvement, Appliances, Freemium, Car
Business model: Marketplace & ecommerce
Client focus: b2c
Investment activity: 4 companies, latest May 2026
Capital deployed: —
Preferred round: ACQUISITION
Links: Website LinkedIn X

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Funding history

1 recorded event

Company financing events and reported valuations.

Deal type	Date	Amount	Valuation	Investors	Source
SERIES C✓Equity / VC	Dec 2019	$21M	$84M	Undisclosed	—

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Growth signals

Jiji website traffic

Latest recorded traffic for Jiji is 100 monthly website visits, down 100% over the last three months. Jiji's team grew 6.7% over the past year.

Latest monthly visits100 3-month web change-100% 1-year team growth+6.7%

Monthly website visitsApr 2016–Jun 2026

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