Jiff

About Jiff

Jiff, Inc. operated as a digital health technology company, providing an enterprise health benefits platform before its acquisition by Castlight Health in 2017. Founded in 2010 by James Currier and others, the firm was headquartered in Mountain View, California. Derek Newell, a veteran in healthcare technology, was appointed CEO in 2012 and was instrumental in the company's growth. Newell's background includes leadership roles at Robert Bosch Healthcare and Health Hero Networks, coupled with graduate degrees in business and public health from the University of California, Berkeley, which informed Jiff's direction in tackling remote patient monitoring and employee health engagement.

The company focused on the corporate wellness market, serving self-insured employers, including over 70 of the Fortune 500, by providing tools to lower healthcare costs and improve employee health. Jiff's business model was primarily subscription-based, where employers licensed the platform, paying a fee for each employee. The platform functioned as a central hub for an employer's health and wellbeing vendors, curating relevant services for individual employees and incentivizing their use. This 'app-store' approach integrated more than 50 health solutions, from wellness apps to tracking devices, into a single, mobile-first user experience.

Jiff's platform aggregated data from various health applications and devices, what CEO Derek Newell termed "digital exhaust," to track employee engagement and health behaviors. This allowed employers to design personalized incentive programs, offering rewards like reduced insurance premiums or cash bonuses for achieving specific health goals, such as walking a certain number of steps or managing a chronic condition. The platform provided real-time data analytics, enabling employers to measure the impact of their benefits programs and optimize spending. A significant milestone for Jiff was its strategic acquisition by Castlight Health, which was announced in January 2017 and completed in April 2017. The merger aimed to create a comprehensive health benefits platform by combining Jiff's employee engagement and wellness ecosystem with Castlight's healthcare transparency and navigation tools. Following the acquisition, Derek Newell became the president of the combined entity.