Jibunde

About Jibunde

Jibun de Esute, officially Jibunde Co., Ltd., is a Japanese company established on April 10, 2017, by Representative Directors Mayuko Hanada and Hirokazu Murata. The company operates a chain of self-service esthetic salons, also referred to as "esthetic gyms," targeting clients who are often discouraged by the high costs and time commitment of traditional salons.

The business operates on a subscription model, offering members unlimited use of professional-grade esthetic machines for a fixed monthly fee starting from around 5,980 yen. This model allows customers to perform treatments on themselves in private rooms at their convenience, often without needing a reservation. The salons are equipped with a variety of high-performance machines, and instructional videos are provided on tablets to guide users.

In addition to in-store services, the company has expanded its offerings to include a home rental service for its beauty machines and even allows for the purchase of the equipment. This multi-channel approach of "Go, borrow, buy" caters to different customer preferences. The company has established numerous locations across Japan, many of which are strategically located within partner facilities like Konami Sports Clubs and major retail buildings such as Marui.

The company's mission is to make beauty treatments more accessible and affordable. By removing barriers such as high prices, fear of pushy sales tactics, and inconvenient appointment scheduling, Jibun de Esute aims to provide a space where customers can seriously pursue their beauty goals.