Jianpu

About Jianpu

Jianpu Technology Inc., founded in 2011, operates a prominent open financial technology platform in China under the brand name Rong360. The company was co-founded by Daqing (David) Ye, Jiayan Lu, Caofeng Liu, and Chenchao Zhuang. Mr. Ye, the Chairman and CEO, brought extensive experience from roles at PayPal China, American Express, and Capital One. This background in risk analysis, marketing, and internet business in both the U.S. and China shaped the company's data-driven approach. Co-founders Mr. Lu and Mr. Liu contributed deep experience from the banking and technology sectors, respectively, with Mr. Liu having served as a research and development manager at Baidu.

The core of Jianpu's business is to connect consumers and small to medium-sized enterprises with financial service providers. Its platform serves as a discovery and recommendation engine for a wide array of financial products, including loans, credit cards, and wealth management products. The business model is asset-light, focusing on facilitating connections rather than bearing credit or liquidity risk. Revenue is primarily generated from recommendation services, where the company earns fees for matching users with financial products, and from providing digital intelligence services to financial partners. These services include data-driven risk management, intelligent marketing, and other integrated solutions designed to enhance the efficiency and competitiveness of financial institutions.

The company's platform utilizes proprietary technology, data insights, and AI to deliver personalized search results and recommendations tailored to each user's financial needs and credit profile. For its financial institution clients, Jianpu provides a suite of solutions, including sales and marketing support to improve customer acquisition and big data risk management to aid in credit underwriting and fraud detection. In recent years, Jianpu has been exploring the application of large language models (LLMs) to develop multi-modal intelligent financial platforms, aiming to further support the digital transformation of the financial sector. The company has also expanded its services into the insurance brokerage sector and has extended its geographical footprint into Southeast Asian markets. After its initial public offering on the New York Stock Exchange in November 2017, the company's ADSs were delisted in February 2024 due to failing to meet minimum market capitalization requirements and now trade on the OTC markets.