Jentis

About Jentis

Jentis is an Austrian scale-up that provides a data capture platform specializing in advanced server-side web tracking. Founded in Vienna in 2020 by a team of data analytics and web tracking specialists—Thomas Tauchner, Christian Kletzander, Walter Parigger, Klaus Müller, and Robert Nachbargauer—the company was created to address the growing inaccuracies in client-side data tracking. The founders' journey began in 2016 when they identified the limitations of traditional tracking methods, which were increasingly affected by ad blockers and browser privacy features.

The company's core product is a Data Capture Platform (DCP) that shifts website data collection from the user's browser to a secure, server-side environment. This server-side tracking technology enables businesses to collect higher quality first-party data, regain control over their data, and ensure compliance with privacy regulations like GDPR. By sending data to its own web server first before transferring it to external analytics and marketing tools, Jentis allows companies to decide exactly what data is shared and to pseudonymize it to protect user privacy. The platform offers a managed service that includes hosting, server maintenance, and monitoring. Its features include a Tag Manager for server-side setup, over 100 tool integrations, and AI-powered Synthetic Users to fill data gaps.

Jentis operates on a B2B SaaS business model, serving clients across various industries, including e-commerce, banking, finance, and digital publishing. The company generates revenue through its software-as-a-service solution. Jentis has seen significant growth, securing a seed round of over €3 million in 2022 and a Series A funding round of €11 million in late 2023. These funds are aimed at accelerating geographic expansion into key European and US markets and enhancing product development.