Japhy

About Japhy

Japhy is a direct-to-consumer (DTC) company operating in the pet food market, specializing in personalized meal plans for dogs and cats. Founded in 2017 in Paris, France, by Thomas Chabrier and Francois Puigsarbe, the company provides customized food based on an animal's specific attributes such as breed, weight, age, and activity level.

The business operates on a subscription model, delivering pre-portioned meals directly to customers' homes on a recurring basis. This model aims to provide convenience for pet owners and ensure a consistent, tailored diet for their pets. The recipes are developed in collaboration with veterinarians, using natural ingredients without GMOs or gluten, and are produced in two factories located in France. An algorithm assists in creating a unique menu for each pet from a selection of about 30 different recipes, which are then packaged in personalized bags. Customers can choose from poultry and fish-based recipes.

Since its inception, Japhy has experienced significant growth, raising a total of $9.52 million over two funding rounds. A seed round in 2019 brought in €1 million, followed by a Series A round in October 2020 that raised €7 million ($8.28 million). Key investors include Capagro, Aglaé Ventures, and Kima Ventures. By October 2020, the company was valued at €25 million. Initially focused on dog food, the company announced plans to expand its product line to include cat food in 2021, responding to the fact that 40% of their existing customers also owned cats.