Jana

About Jana

Jana is a mobile advertising company that has established itself as a significant provider of free internet access in emerging markets. The company's business model revolves around its mCent application, which serves as a gateway for users to access mobile content. This is achieved by leveraging advertising, where the cost of mobile data is shifted to brands that sponsor the content. In essence, users can download, try, and engage with various applications, and in return, they are rewarded with free data that can be used for any internet activity.

This model creates a symbiotic relationship between different stakeholders. For users in emerging markets, where data costs can be a significant barrier, Jana provides a way to access the internet and mobile applications without incurring charges. For advertisers and brands, it offers a direct channel to reach and engage with a large and often untapped user base on their mobile devices. The platform integrates with mobile apps and services, allowing for the seamless delivery of mobile campaigns. Jana's approach focuses on providing scalable solutions that cater to the immediate and long-term objectives of its clients, with a strong emphasis on service and quality assurance.