I
Iyk
Bridging the physical and digital worlds
About Iyk
IYK.app is a unique startup that operates in the digital-physical experience market. The company provides a platform that allows clients to create interactive experiences by linking physical items to digital content. This is achieved through a process they refer to as "chipping", "minting", and "linking".
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To break it down, "chipping" involves attaching a physical chip to an item. "Minting" is the creation of a digital twin, or a digital representation of the physical item, which requires no coding skills. Finally, "linking" is the process of connecting the physical item and its digital twin to create an interactive, digital-physical experience.
The company's clients range from fashion brands to musicians and artists, who use the platform to enhance their brand narratives and engage their communities in new ways. By turning everyday items into dynamic experiences, IYK.app is fueling innovation across diverse industries.
The business model of IYK.app is not explicitly stated, but it can be inferred that the company generates revenue by charging clients for the use of their platform and the creation of these digital-physical experiences.
In summary, IYK.app is a pioneering company that is bridging the gap between the physical and digital worlds, providing a unique platform for brands to engage their audiences in innovative ways.
Latest news
Press, funding announcements and product moves mentioning Iyk.
Funding history
Company financing events and reported valuations.
| Deal type | Date | Amount | Valuation | Investors | Source |
|---|---|---|---|---|---|
| SEED✓Equity / VC | Aug 2023 | $17M | $67M | a16z crypto · 1kx · Collab+Currency · Coop Records | ↗ |
| OtherOther financing | Mar 2023 | $0 | — | Wave Digital Assets | — |
Growth signals
Latest recorded traffic for Iyk is 33K monthly website visits, down 2.9% over the last three months. Iyk's team grew 3.8% over the past year.
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Investors
From Dealroom's funding and investor records, grouped by the round each investor first entered.
Seed6 investors entered at this stage
a16z crypto
1kx
Collab+Currency
Coop Records
Synergis Capital
Lattice Capital
Other known investors3 additional known investors
Wave Digital Assets
Lattice
Palm Tree Crew
Source: Dealroom Talent Intelligence.
Global footprint
team presence
Market sentiment
An AI-synthesised read of the highest-engagement posts about Iyk on X, ranked by likes and reposts, corporate channels excluded.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
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