IWODE Trendy Tailor

About IWODE Trendy Tailor

IWODE Trendy Tailor, founded in October 2007 by He Guanbin, operates as a custom clothing provider in China. He Guanbin was inspired to launch a custom-clothing website after observing the bespoke suits on London's Savile Row while studying in the UK.

The company provides high-quality, custom-made clothing, including shirts, pants, suits, and shoes, for various occasions such as business, weddings, and leisure. IWODE has developed a business model that combines online services with physical stores to manage risks like inaccuracies and high return rates often associated with purely online tailors. Customers' measurements are taken and stored, simplifying future orders to just selecting fabric and style. The company also offers door-to-door measuring services with stylists who provide fashion advice. To control quality and reduce production costs, IWODE operates its own factories in Shanghai and Guangzhou and utilizes a proprietary ERP bespoke system.

The business model is built on providing customized apparel for men, women, and children through its chain of stores and online platform. The company sources fabrics from British, Italian, and other Asian suppliers. Its pricing is transparent, based on the main fabric selected, with no hidden charges for extras like embroidery. Services such as free ironing, alterations, and shipping are also included.

In April 2011, the company received a USD 10 million investment from IDG Capital Partners, which helped enhance its technical capabilities. This was followed by a Series B funding round of CNY 150 million (approximately $24.2 million) in June 2015, led by Legend Capital and including IDG Capital. By 2017, IWODE had expanded to over 200 stores across 30 cities in China and developed the "Easy Tailor" app for mobile ordering.