iVS

The company's core offering is an out-of-the-box video solution that utilizes artificial intelligence and machine learning. This technology analyzes the content of a publisher's articles to automatically recommend and embed relevant, premium videos from a network of over 165 content providers. This process increases monetization opportunities for publishers, who retain more of the advertising revenue by hosting the videos on their own sites. A key feature is the system's ability to tag content within videos, identifying faces, objects, and scenes to create opportunities for unobtrusive ad placements. For example, the software can digitally insert a branded product into a video scene. Furthermore, its 'HotSpot' feature makes video content clickable and interactive, facilitating a direct path from video to e-commerce, which supports performance-based advertising campaigns.

The business model is success-based, where iVS takes a share of the revenue generated, removing cost barriers for publishers. The company also operates a B2B content exchange where service providers like telcos and smart-TV software makers can purchase content. In 2017, iVS became the first ad-tech company to be accredited by Singapore’s Infocomm Media Development Authority (IMDA) under its Accreditation@SG Digital programme, a recognition of its product's capabilities. The company has secured significant funding, including a US$3.5 million Series A in 2017 and a US$4.5 million Series A+ in 2019 from investors like Monk's Hill Ventures, Kickstart Ventures, and SGInnovate. In April 2023, iVS was acquired by ShowHeroes, a global digital video solutions provider.