Iugu

About Iugu

Iugu provides a comprehensive financial infrastructure for businesses in Brazil, functioning as a technology company that streamlines and scales financial operations. Founded in 2012 by Patrick Negri and Marcelo Paez Sequeira, the company originated in the garage of Negri's mother in Mato Grosso do Sul. Negri's background in digital services, where he experienced firsthand the difficulties of managing collections for numerous clients, inspired the venture.

The company's core offering is a financial automation platform delivered via a robust API, designed to simplify payment and receiving processes for digital businesses. Iugu's business model is centered on providing this infrastructure as a service, generating revenue through fees on transactions. It caters to a range of clients, from startups to large enterprises, with a particular focus on Software as a Service (SaaS), marketplaces, and subscription-based businesses. By automating the entire financial cycle, including invoicing, payment processing, and reconciliation, clients can reduce manual processes and dependence on multiple vendors.

Iugu's product suite is extensive, featuring solutions for one-time and recurring charges, payment splits for marketplaces, and comprehensive financial reporting. Key offerings include "iugu Cobrança" (Collections), "iugu Recorrência" (Recurrence), "iugu Split" (Payment Splitting), and "iugu BaaS" (Banking as a Service). This allows businesses to manage subscriptions, automate the division of payments among partners, and even develop their own financial products. A significant milestone was achieved in 2020 when Iugu was authorized by the Central Bank of Brazil to operate as a regulated Payment Institution, enhancing its credibility and service offerings.