COMPANY PROFILE

Itch Pet

Explore full profile

Personalized flea treatment for cats and dogs

London, United KingdomFounded 2018Home Living

Valuation $50–100M Last recorded · 2020

Headcount <100 Current team size

Total funding $10–50M Disclosed equity funding

Unlock exact values

About Itch Pet

Itchpet.com operates in the pet healthcare market, offering high-quality flea and worming treatments developed in collaboration with veterinarians. The company targets pet owners, providing a subscription-based service that delivers vet-strength treatments directly to customers' doors every month, free of charge. This business model ensures a steady revenue stream while addressing the common issue of pet owners forgetting to administer treatments on time. Itchpet.com differentiates itself by offering personalized wellness plans tailored to individual pets' needs, enhancing customer satisfaction and pet health. The company also provides a range of pet health supplements, dental care products, and other pet-related items, expanding its market reach. By focusing on convenience and effectiveness, Itchpet.com aims to maintain a strong position in the pet healthcare industry.

MoreLess Source: Dealroom company data

At a glance

Status: Operational
Founded: 2018
Headquarters: London, United Kingdom
Employees: 22
Open positions: None listed
Dealroom signal: 68.2/100
Industry: Home Living
Sector: Home Living, Veterinary, Pets, Hard Tech, Woman Founder
Business model: Manufacturing
Client focus: b2c
Links: Website LinkedIn X

Knowledge graph

Founder mafia, market maps, research and news connected to this company by Dealroom

Funding history

2 recorded events

Company financing events and reported valuations.

Deal type	Date	Amount	Valuation	Investors	Source
EARLY VC✓Equity / VC	Nov 2020	$9.6M	$38M	YYX Capital · Accel · Seedcamp	—
SEED✓Equity / VC	Jul 2019	$6.2M	$25M	Nigel Wray · Seedcamp · YYX Capital · Accel	—

Showing the latest 2 of 2 recorded eventsBook a demo for the full funding history →

Growth signals

Itch Pet website traffic

Latest recorded traffic for Itch Pet is 190K monthly website visits, up 0% over the last three months. Itch Pet's team declined 8.3% over the past year.

Latest monthly visits190K 3-month web change0% 1-year team growth-8.3%

Monthly website visitsOct 2018–Jul 2026

Explore monthly traffic historyTrack growth over time and compare with peersBook a demo

Summary metrics are public; monthly history is available with a demoCompare with peers →

Similar companies

Closest operating peers by Dealroom taxonomy

Company identity and context are open; selected comparison metrics preview what is available on the platform.

Company	Headquarters	Status	Employees	Total funding	Valuation
FIFiluBuilds technology-enabled veterinary practices for the new generation of pet owners and vets	Munich, Germany	Operational	80	$7.8M	$22M
HUhumanaize30-day program to learn how to rejuvenate spine, ease back pain, and improve wellbeing across all of teams	Berlin, Germany	Operational
WHWema HealthA new digital health start-up which will help people living with obesity to achieve as much as 20% weight loss, supported by our in-house medical doctors, modern weight loss medication, coaching and state of the art technology	Copenhagen, Denmark	Operational
PEPetAidVeterinary practice management software with telemedicine features	Langenzersdorf, Austria	Operational
GOGoPulsFIRST A is the first quick delivery service for medication in Germany	Berlin, Germany	Acquired
VIViMUMA platform for pregnant women and young parents with flexible online courses and individual expert advice	Herrsching am Ammersee, Germany	Operational
TOTobiarTobiar relieves pain in the wrist, shoulders and neck and reduces the risk of carpal tunnel syndrome	Trbovlje, Slovenia	Operational
PMProgress MeHelps young people who are suffering from eating disorder and contribute with simplified tools for good help	Malmö kommun, Sweden	Operational