Itaro

About Itaro

Itaro operates as a comprehensive e-commerce platform within Brazil's automotive sector, specializing in the online retail of auto parts and accessories. The company was established in São Paulo in 2013 by co-founders Jan Riehle, Ricky Sperber, Samir Aziz, and Aubert Issacher. Jan Riehle brought serial entrepreneurial experience from founding other Brazilian online ventures, while Aubert Issacher's background is in the financial services industry.

The business model integrates the sale of physical goods, such as tires and car parts, with a service marketplace. This allows customers to not only purchase products through the itaro.com.br portal but also to arrange for installation and other automotive services at one of the hundreds of partnering garages throughout Brazil. This creates a dual-stream revenue model, catering to both B2C customers needing products and services, and B2B clients through its dedicated platform, itaro.pro, which provides services to the partner garages. The company's primary revenue is generated from the sale of these automotive products via its online portal.

The company successfully navigated several funding rounds, securing a total of at least $2.59 million, culminating in a Series A round in late 2015. This investment supported its growth and expansion within the Brazilian market. A significant milestone in the company's history was its acquisition by Pneustore Group in April 2017, transitioning it to a subsidiary of a larger distribution entity.