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Italic

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Luxury goods without brand

San Francisco, United StatesFounded 2018eCommerce & Marketplaces
Valuation $50–100M Last recorded · 2018
Revenue $1–10M Latest reported FY
Headcount <100 Current team size
Total funding $10–50M Disclosed equity funding
Unlock exact values This page shows ranges. Dealroom has the exact numbers for Italic and the history behind them.

About Italic

Italic operates in the e-commerce market, offering high-quality essentials such as clothing, home goods, and beauty products at significantly reduced prices. The company collaborates with the same manufacturers that produce for top luxury brands, ensuring premium quality without the hefty price tags. By eliminating traditional brand and retail markups, Italic provides consumers with products that are 50-80% less expensive than their branded counterparts. Italic serves a broad range of clients who are looking for luxury quality at more affordable prices. The business model is direct-to-consumer, which means Italic sells products directly to customers through its online platform, bypassing intermediaries. This approach allows the company to maintain lower prices while ensuring high-quality standards. Italic generates revenue through the sale of these unbranded, high-quality products, leveraging its partnerships with top-tier manufacturers to offer a wide range of items across various categories, including women's and men's fashion, home goods, beauty, and accessories.

Source: Dealroom company data

At a glance

Status
Operational
Founded
2018
Headquarters
San Francisco, United States
Employees
73
Open positions
None listed
Dealroom signal
68.0/100
Industry
Fashion
Sub-industry
Luxury
Sector
eCommerce & Marketplaces, Luxury, Leather Goods, Direct-to-Consumer
Business model
Marketplace & ecommerce
Client focus
b2c

Funding history

3 recorded events

Company financing events and reported valuations.

Deal typeDateAmountValuationInvestorsSource
SERIES BEquity / VC Apr 2021 — — Dylan Field —
OtherOther financing Dec 2020 $0 — Undisclosed —
Showing the latest 2 of 3 recorded eventsBook a demo for the full funding history →

Financials

Revenue over time

Revenue, earnings and other financial measures where available. Years marked “E” are estimates.

YearRevenueGrowth
2026
2025
2024
2023
2022
2021
2020 —
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Growth signals

Italic website traffic

Latest recorded traffic for Italic is 110K monthly website visits, up 0% over the last three months. Italic's team declined 1.4% over the past year.

Latest monthly visits110K 3-month web change0% 1-year team growth-1.4%
Summary metrics are public; monthly history is available with a demoCompare with peers →

Similar companies

Closest operating peers by Dealroom taxonomy

Company identity and context are open; selected comparison metrics preview what is available on the platform.

Showing 8 of the closest matchesCompare every metric →

Investments and acquisitions

Capital deployed

Recent portfolio relationships for companies that also act as investors or acquirers.

Investors

31 investors on the cap table

From Dealroom's funding and investor records, grouped by the round each investor first entered.

Series A10 investors entered at this stage

Other known investors21 additional known investors

  • Adapt Ventures
  • Adapt Ventures
  • Browder Capital
  • Canaan
  • Chapter One Ventures
  • Chris Lu
  • Color Capital
  • Edward Lando
  • G9 Ventures
  • Heartcore Capital
  • Hyphen Capital
  • James Hu
  • Jiake Liu
  • Keith Ryu
  • Kindred Ventures
  • Max Niederhofer
  • Night Ventures
  • Rogue Capital Partners
  • Thiel Fellowship
  • Twelve Below
  • Work life ventures
Team profiled 14 named & role-tagged
Founders Hidden — book a demo/100 quality score
Key operators 2 quality Hidden — book a demo/100
Potential founders Hidden — book a demo likely future founders
Startup mafia Hidden — book a demo alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Global footprint

Workforce and web traffic by country
Workforce by country
🇺🇸 United States · San Francisco HQ
Book a demo for the full country breakdown

Market sentiment

Posts on X, past 7 days

An AI-synthesised read of the highest-engagement posts about Italic on X, ranked by likes and reposts, corporate channels excluded.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

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