ISubscribed

About ISubscribed

ISubscribed LLC operated as a holding company with a strategic focus on acquiring and developing technologies to simplify digital security for consumers. Founded in 2017 by Hari Ravichandran, the firm was established to create, scale, and invest in disruptive consumer-focused security solutions. Ravichandran's journey into this sector was reportedly influenced by a personal experience with identity theft in 2014, highlighting the need for more accessible digital protection.

The company's primary business model revolved around strategic acquisitions and mergers to build a comprehensive digital threat protection platform. A significant milestone for ISubscribed occurred in October 2018 when, as part of a joint venture with WndrCo and General Catalyst, it entered into a definitive agreement to acquire Intersections Inc., the owner of the Identity Guard® platform. This transaction was completed in January 2019, with Ravichandran assuming the role of CEO of Intersections. Concurrently, ISubscribed was merged into the joint venture entity, WC SACD, to combine its operations with Intersections.

Following the merger, the combined entity was rebranded as Aura in July 2019, uniting the Intrusta and Identity Guard brands under a single name. The new company, Aura, aimed to provide a unified platform for digital security, leveraging the strengths of its acquired assets to offer consumers a suite of services. These services included identity theft protection, antivirus software, dark web monitoring, and credit score reporting, consolidating various cybersecurity needs into one accessible offering. This strategic roll-up culminated in the creation of a broader, integrated consumer security platform, effectively concluding the operational chapter of ISubscribed as a standalone brand.