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IronPlanet

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Online marketplace for used heavy equipments

Pleasanton, United StatesFounded 1999Transportation
Valuation $100–250M Last recorded · 2016
Revenue $10–50M Latest reported FY
Headcount 100–500 Current team size
Total funding $50–100M Disclosed equity funding
Unlock exact values This page shows ranges. Dealroom has the exact numbers for IronPlanet and the history behind them.

About IronPlanet

IronPlanet is a globally recognized online marketplace specializing in the sale and purchase of used heavy construction equipment and trucks. Catering to businesses of all sizes, IronPlanet operates in the construction, mining, agriculture, and transportation sectors. The platform offers a wide range of machinery from renowned brands such as Caterpillar, Volvo, Hitachi, and John Deere, among others. IronPlanet's business model revolves around facilitating transactions through auctions and direct sales, providing detailed inspection reports and photos to ensure transparency and buyer confidence. Revenue is generated through listing fees, transaction fees, and premium services such as advance payment options. The marketplace serves a diverse clientele, including construction companies, mining operators, agricultural businesses, and government agencies. By leveraging its extensive network and robust online platform, IronPlanet ensures a seamless buying and selling experience for its users.

Source: Dealroom company data

At a glance

Founded
1999
Headquarters
Pleasanton, United States
Sector
Transportation
Power Law
Colt$25–100M revenue

Investors

8 investors on the cap table

From Dealroom's funding and investor records, grouped by the round each investor first entered.

Series A3 investors entered at this stage

Series B and later5 investors entered at this stage

Team profiled 9 named & role-tagged
Founders Hidden — book a demo/100 quality score
Key operators Hidden — book a demo quality score
Potential founders Hidden — book a demo likely future founders
Startup mafia Hidden — book a demo alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Global footprint

Workforce and web traffic by country
Workforce by country
8 countries with
team presence
🇺🇸 United States80.3%
🇮🇪 Ireland6.1%
🇨🇦 Canada4.5%
🇲🇽 Mexico3%
🇵🇰 Pakistan1.5%
Top 5 of 8 shown
Web traffic by country
890K monthly visits
across markets
🇺🇸 United States73.2%
🇨🇦 Canada6%
🇦🇺 Australia2.7%
🇮🇶 Iraq2.6%
🇲🇽 Mexico2.3%
Top 5 markets shown

Market sentiment

Posts on X, past 7 days

An AI-synthesised read of the highest-engagement posts about IronPlanet on X, ranked by likes and reposts, corporate channels excluded.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

See IronPlanet on the full Dealroom platform

Live deal flow, founder pedigree, hiring signals, revenue trajectory, and the full cap table.