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IronPlanet
Online marketplace for used heavy equipments
About IronPlanet
IronPlanet is a globally recognized online marketplace specializing in the sale and purchase of used heavy construction equipment and trucks. Catering to businesses of all sizes, IronPlanet operates in the construction, mining, agriculture, and transportation sectors. The platform offers a wide range of machinery from renowned brands such as Caterpillar, Volvo, Hitachi, and John Deere, among others. IronPlanet's business model revolves around facilitating transactions through auctions and direct sales, providing detailed inspection reports and photos to ensure transparency and buyer confidence. Revenue is generated through listing fees, transaction fees, and premium services such as advance payment options. The marketplace serves a diverse clientele, including construction companies, mining operators, agricultural businesses, and government agencies. By leveraging its extensive network and robust online platform, IronPlanet ensures a seamless buying and selling experience for its users.
Source: Dealroom company dataAt a glance
- Founded
- 1999
- Headquarters
- Pleasanton, United States
- Sector
- Transportation
- Power Law
- Colt$25–100M revenue
Knowledge graph
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Investors
From Dealroom's funding and investor records, grouped by the round each investor first entered.
Series A3 investors entered at this stage
Kleiner Perkins
Accel
Caterpillar Ventures
Series B and later5 investors entered at this stage
- GDGoverning Dynamics
SunTrust Robinson Humphrey
Silicon Valley Bank
JP Morgan- CACapital One AG
Source: Dealroom Talent Intelligence.
Global footprint
team presence
across markets
Market sentiment
An AI-synthesised read of the highest-engagement posts about IronPlanet on X, ranked by likes and reposts, corporate channels excluded.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
See IronPlanet on the full Dealroom platform
Live deal flow, founder pedigree, hiring signals, revenue trajectory, and the full cap table.