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IronPlanet

Transportation · Pleasanton, United States · Founded 1999

IronPlanet is a globally recognized online marketplace specializing in the sale and purchase of used heavy construction equipment and trucks. Catering to businesses of all sizes, IronPlanet operates in the construction, mining, agriculture, and transportation sectors. The platform offers a wide range of machinery from renowned brands such as Caterpillar, Volvo, Hitachi, and John Deere, among others. IronPlanet's business model revolves around facilitating transactions through auctions and direct sales, providing detailed inspection reports and photos to ensure transparency and buyer confidence. Revenue is generated through listing fees, transaction fees, and premium services such as advance payment options. The marketplace serves a diverse clientele, including construction companies, mining operators, agricultural businesses, and government agencies. By leveraging its extensive network and robust online platform, IronPlanet ensures a seamless buying and selling experience for its users. Keywords: used equipment, heavy machinery, online marketplace, construction, mining, agriculture, auctions, inspection reports, global sales, durable assets.

Valuation $0–100M
Revenue $10–50M
Headcount 100–500
Total funding $50–100M
Unlock exact values This page shows ranges. Dealroom has the exact numbers for IronPlanet and the history behind them.

Investors

8 investors on IronPlanet's cap table

Sourced from Dealroom's funding history. Investor profile links are shown where available.

Series A 3 investors entered at this stage
Kleiner Perkins
Accel
Caterpillar Ventures
Series B+ 5 investors entered at this stage
Governing Dynamics
SunTrust Robinson Humphrey
Silicon Valley Bank
JP Morgan
Capital One AG

Global footprint

Where IronPlanet has talent and traffic

Workforce by country
8 countries with
team presence
🇺🇸 United States80.3%
🇮🇪 Ireland6.1%
🇨🇦 Canada4.5%
🇲🇽 Mexico3%
🇵🇰 Pakistan1.5%
Top 5 of 8 shown
Web traffic by country
890K monthly visits
across markets
🇺🇸 United States73.2%
🇨🇦 Canada6%
🇦🇺 Australia2.7%
🇮🇶 Iraq2.6%
🇲🇽 Mexico2.3%
Top 5 markets shown

Talent graph

The shape of IronPlanet's talent

Dealroom maps IronPlanet's team person by person — pinpointing the standout operators and scoring them across the six dimensions investors underwrite. The counts and shape below are a public preview; the named individuals and exact scores live in the platform.

9 team members profilednamed & role-tagged by Dealroom
165 employeestotal headcount
DimensionScore
AI Talent Score hidden — book a demo
Engineering Score hidden — book a demo
Product Score hidden — book a demo
Go-to-market Score hidden — book a demo
Leadership Score hidden — book a demo
Research Score hidden — book a demo
Book a demo to unlock IronPlanet's exact scores

Source: Dealroom Talent Intelligence. Public profiles show counts and the team's shape only — request a demo for the named individuals, per-person seniority and tenure, and team benchmarks vs peers.

Market sentiment

What the market is saying about IronPlanet

An AI-synthesized read of the highest-engagement posts about IronPlanet on X over the past 7 days. We rank by likes & retweets, ignore corporate channels, and surface the themes that broke out from real people.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

See IronPlanet on the full Dealroom platform

Live deal flow, founder pedigree, hiring signals, revenue trajectory, and the full cap table.