Iris Technology

About Iris Technology

Aires Technology, publicly known as American Aires Inc., is a Canadian nanotechnology company that develops and sells proprietary devices aimed at mitigating the effects of electromagnetic field (EMF) radiation. The company was founded in 2012 by Dimitry Serov and Igor Serov and is headquartered in Vaughan, Canada. Dimitry Serov, who initially served as CEO and President, has a background in economics and business management, with previous executive roles in the automotive sector. His co-founder, Igor Serov, is credited as the inventor of the intellectual property behind the technology. In March 2023, Josh Bruni, who had been the Chief Revenue Officer since late 2021, took over as CEO, while Dimitry Serov transitioned to the role of Chief Product Officer.

The company's core technology is based on research that began in the late 1990s by the Aires Technologies Foundation in Russia, which initially developed a patented technology to protect military personnel from radar emissions. Dimitry Serov brought this technology to the consumer market in 2012. Aires' products are not designed to block EMF signals but to modulate them. The technology utilizes a proprietary silicon-based resonator chip with a gold-printed circuit board that interacts with and restructures electromagnetic frequencies from devices like smartphones, Wi-Fi routers, and laptops, rendering them more biologically compatible without affecting device performance. The company has invested over $20 million in research and development and holds 22 patents.

Aires Technology operates on a direct-to-consumer business model, primarily selling its products online through its website, airestech.com. The product lineup, branded as Lifetune, has evolved over the years and includes devices such as the Aires Shield, Aires Defender, and the more recent Flex, One, Go, and Zone models, designed for personal use, specific devices, or larger areas. The company has sold over 400,000 units in more than 90 countries and has official partnerships with organizations like the UFC and WWE. As a publicly traded company on the Canadian Stock Exchange (CSE: WIFI), OTCQB (AAIRF), and in Germany (FSE: A5A0), Aires emphasizes transparency and credibility, which it leverages to build customer trust in the health and wellness market.