IraLogix

About IraLogix

IraLogix operates as a financial technology firm, providing a cloud-native, white-label platform for Individual Retirement Account (IRA) recordkeeping and administration. The company primarily serves other financial institutions, such as wealth management firms, banks, brokerage firms, and financial advisors, enabling them to offer and manage IRA programs for their end clients. Its business model is based on a Software as a Service (SaaS) structure, where it offloads the administrative, cost, and compliance burdens from its institutional partners, allowing them to retain ownership of the client accounts and assets under management.

Founded in 2015 by a team including Joe Hipsky, Pete Littlejohn, Lowell Smith, Luis Burgos, and James Haluszczak, the company aimed to address the technological gaps in the IRA market. The founders' collective experience in finance and technology shaped the firm's mission. Originally based in Miami, IraLogix relocated its headquarters to Pittsburgh in 2016. A significant milestone was the appointment of Peter de Silva, a seasoned financial industry executive with over 35 years of experience at firms like TD Ameritrade and Fidelity Investments, as CEO in April 2024, succeeding Dave Bernard. De Silva was previously an investor and board member. The company has successfully raised a total of $48.4 million over six funding rounds, including a $22 million Series C in July 2022.

The core of IraLogix's offering is its proprietary, end-to-end paperless platform. This technology is designed to be fully customizable, allowing financial institutions to brand the IRA products as their own. A key feature is its open architecture, which permits the integration of various investment options, custodians, and advice providers. This structure allows for access to institutionally priced investments, regardless of the end-client's account size, thereby removing account minimums. The platform supports a variety of IRA types, including Traditional, Roth, SEP, and SIMPLE IRAs. Recently, in August 2025, IraLogix launched a Workplace Retirement Plan Portal specifically designed to modernize employer-sponsored IRAs for small and mid-sized businesses, automating processes that were traditionally manual and cumbersome.