I
ipsy
Beauty products subscription plan
About ipsy
IPSY operates in the beauty and personal care market, offering a subscription-based service that delivers personalized beauty products to its customers. Each month, subscribers receive a Glam Bag containing five curated beauty items, including makeup, skincare, and hair products, starting at $13 per month. The company targets beauty enthusiasts who seek tailored beauty solutions and exclusive deals. IPSY's business model revolves around a recurring subscription fee, supplemented by exclusive product offers and discounts of up to 80%. The company also engages its community with expert content, tutorials, and beauty tips from IPSY Stylists, enhancing customer loyalty and engagement.
Source: Dealroom company dataAt a glance
- Founded
- 2011
- Headquarters
- Santa Monica, United States
- Sector
- eCommerce & Marketplaces
- Power Law
- Thoroughbred$100M+ revenue
Latest news
Press, funding announcements and product moves mentioning ipsy.
Investors
From Dealroom's funding and investor records, grouped by the round each investor first entered.
Series A6 investors entered at this stage
500 Global
Amalfi Capital
Bullpen Capital
TPG
CrossCut Ventures
ACME Capital
Series B and later4 investors entered at this stage
- TPG
- CVCrossCut Ventures
- BCBullpen Capital
- ACME Capital
Source: Dealroom Talent Intelligence.
Global footprint
team presence
across markets
Market sentiment
An AI-synthesised read of the highest-engagement posts about ipsy on X, ranked by likes and reposts, corporate channels excluded.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
See ipsy on the full Dealroom platform
Live deal flow, founder pedigree, hiring signals, revenue trajectory, and the full cap table.