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ipsy

eCommerce & Marketplaces · Santa Monica, United States · Founded 2011

Beauty products subscription plan MoreLess

IPSY operates in the beauty and personal care market, offering a subscription-based service that delivers personalized beauty products to its customers. Each month, subscribers receive a Glam Bag containing five curated beauty items, including makeup, skincare, and hair products, starting at $13 per month. The company targets beauty enthusiasts who seek tailored beauty solutions and exclusive deals. IPSY's business model revolves around a recurring subscription fee, supplemented by exclusive product offers and discounts of up to 80%. The company also engages its community with expert content, tutorials, and beauty tips from IPSY Stylists, enhancing customer loyalty and engagement.

Keywords: beauty, subscription, personalized, makeup, skincare, hair products, Glam Bag, exclusive offers, expert content, community.

Valuation $500M–1B
Revenue $500M–1B
Headcount 500–1k
Total funding $100–500M
Unlock exact values This page shows ranges. Dealroom has the exact numbers for ipsy and the history behind them.

Talent graph

ipsy's talent

Book a demo to see the people
Team profiled 59 named & role-tagged
Founders Hidden — book a demo/100 quality score
Key operators 7 quality Hidden — book a demo/100
Potential founders Hidden — book a demo likely future founders
Startup mafia Hidden — book a demo alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Investors

10 investors on ipsy's cap table

Sourced from Dealroom's funding history. Investor profile links are shown where available.

Series A 6 investors entered at this stage
500 Global
Amalfi Capital
Bullpen Capital
TPG
CrossCut Ventures
ACME Capital
Series B+ 4 investors entered at this stage
TPG
CrossCut Ventures
Bullpen Capital
ACME Capital

Global footprint

Where ipsy has talent and traffic

Workforce by country
15 countries with
team presence
🇺🇸 United States68.4%
🇦🇷 Argentina12.7%
🇲🇽 Mexico4.5%
🇧🇷 Brazil3.7%
🇱🇰 Sri Lanka3.2%
Top 5 of 15 shown
Web traffic by country
7.6M monthly visits
across markets
🇺🇸 United States95.7%
🇩🇴 Dominican Republic0.9%
🇨🇦 Canada0.8%
🇲🇽 Mexico0.6%
🇬🇧 United Kingdom0.2%
Top 5 markets shown

Market sentiment

What the market is saying about ipsy

An AI-synthesized read of the highest-engagement posts about ipsy on X over the past 7 days. We rank by likes & retweets, ignore corporate channels, and surface the themes that broke out from real people.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

See ipsy on the full Dealroom platform

Live deal flow, founder pedigree, hiring signals, revenue trajectory, and the full cap table.