ipsy

eCommerce & Marketplaces · Santa Monica, United States · Founded 2011

IPSY operates in the beauty and personal care market, offering a subscription-based service that delivers personalized beauty products to its customers. Each month, subscribers receive a Glam Bag containing five curated beauty items, including makeup, skincare, and hair products, starting at $13 per month. The company targets beauty enthusiasts who seek tailored beauty solutions and exclusive deals. IPSY's business model revolves around a recurring subscription fee, supplemented by exclusive product offers and discounts of up to 80%. The company also engages its community with expert content, tutorials, and beauty tips from IPSY Stylists, enhancing customer loyalty and engagement. Keywords: beauty, subscription, personalized, makeup, skincare, hair products, Glam Bag, exclusive offers, expert content, community.

Valuation $500M–1B

Revenue $500M–1B

Headcount 500–1k

Total funding $100–500M

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Power Law Thoroughbred$100M+ revenue

Investors

10 investors on ipsy's cap table

Sourced from Dealroom's funding history. Investor profile links are shown where available.

Series A 6 investors entered at this stage

500 Global

Amalfi Capital

Bullpen Capital

TPG

CrossCut Ventures

ACME Capital

Series B+ 4 investors entered at this stage

TPG

CrossCut Ventures

Bullpen Capital

ACME Capital

Global footprint

Where ipsy has talent and traffic

Workforce by country

15 countries with
team presence

🇺🇸 United States68.4%

🇦🇷 Argentina12.7%

🇲🇽 Mexico4.5%

🇧🇷 Brazil3.7%

🇱🇰 Sri Lanka3.2%

Top 5 of 15 shown

Web traffic by country

7.6M monthly visits
across markets

🇺🇸 United States95.7%

🇩🇴 Dominican Republic0.9%

🇨🇦 Canada0.8%

🇲🇽 Mexico0.6%

🇬🇧 United Kingdom0.2%

Top 5 markets shown

Talent graph

The shape of ipsy's talent

Dealroom maps ipsy's team person by person — pinpointing the standout operators and scoring them across the six dimensions investors underwrite. The counts and shape below are a public preview; the named individuals and exact scores live in the platform.

59 team members profilednamed & role-tagged by Dealroom

606 employeestotal headcount

7 executives & foundersidentified by name

DimensionScore

AI Talent

Engineering

Product

Go-to-market

Leadership

Research

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Source: Dealroom Talent Intelligence. Public profiles show counts and the team's shape only — request a demo for the named individuals, per-person seniority and tenure, and team benchmarks vs peers.

Market sentiment

What the market is saying about ipsy

An AI-synthesized read of the highest-engagement posts about ipsy on X over the past 7 days. We rank by likes & retweets, ignore corporate channels, and surface the themes that broke out from real people.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

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