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iPinYou

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IPinYou is a demand side platform with real-time bidding, cloud computing, and audience profiling technology solutions

Dongcheng District, ChinaFounded 2011Marketing

Valuation $250–500M Last recorded · 2015

Headcount 100–500 Current team size

Total funding $50–100M Disclosed equity funding

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About iPinYou

iPinYou is a leading provider of intelligent marketing solutions, leveraging big data and artificial intelligence to optimize advertising campaigns for international brands targeting the Chinese market. The company serves a diverse range of clients including retail, automotive, e-commerce, and airlines, helping them to stand out in a competitive landscape. Operating primarily in the digital advertising sector, iPinYou offers a comprehensive suite of services including mobile welcome banner advertising, OTV (Online TV) and OTT (Over-the-Top) advertising, native dynamic advertising, and more. The business model is centered around its Marketing Intelligence Platform (MIP), which provides a 360-degree view of marketing performance and decision-making capabilities. iPinYou generates revenue through service fees and performance-based pricing models, ensuring that clients achieve optimal returns on their advertising investments. The company has also expanded its presence with a new European headquarters, aiming to connect more international brands with Chinese consumers.

MoreLess Source: Dealroom company data

At a glance

Status: Operational
Founded: 2011
Headquarters: Dongcheng District, China
Employees: 200
Open positions: None listed
Dealroom signal: 68.4/100
Industry: Marketing
Sector: Marketing, Adtech, Advertising, Cloud Computing, App, Platform, Real Time
Technology: Big Data
Client focus: b2c
Links: Website LinkedIn X

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Funding history

3 recorded events

Company financing events and reported valuations.

Deal type	Date	Amount	Valuation	Investors	Source
SERIES COther financing	Dec 2015	$78M	$312M	Shenzhen Capital Group · IRIS · China Mobile	—
SERIES BOther financing	Jan 2013	$20M	$80M	CBC Capital	—

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Growth signals

iPinYou website traffic

Latest recorded traffic for iPinYou is 1.6K monthly website visits, up 60% over the last three months. iPinYou's team declined 1% over the past year.

Latest monthly visits1.6K 3-month web change+60% 1-year team growth-1%

Monthly website visitsApr 2016–Jun 2024

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Summary metrics are public; monthly history is available with a demoCompare with peers →

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