IParty

About IParty

iParty Corp. was a party goods retailer founded in 1998 by the husband-and-wife team Sal Perisano and Dorice Dionne. The company established a strong presence in the specialty retail market, operating 54 stores across New England and Florida, complemented by an e-commerce site, iparty.com. The business catered to individual consumers, providing a comprehensive selection of party supplies, including paper goods, balloons, costumes, and seasonal decorations for various occasions like birthdays, holidays, and graduations. Its revenue model was based on the direct sale of these goods through its physical and online stores.

Headquartered in Dedham, Massachusetts, iParty aimed to simplify event planning for its customers. The company's online platform served not only as a sales channel but also as a tool to drive traffic to its brick-and-mortar locations by featuring product assortments, sales flyers, and party ideas. Over its history, the company raised $22.9 million in funding from investors including Boston Millennia Partners and Roccia Partners. A significant milestone for the company was its acquisition by Party City in 2013. The deal, valued at approximately $35 million in enterprise value, was announced in March and finalized in May 2013, integrating iParty into the larger Party City network. Following the acquisition, all iParty stores were rebranded as Party City locations.