INXX

About INXX

INXX is a high-end streetwear fashion company established in 2013 by co-founders Henry Mao and Sam He. Headquartered in Hangzhou, China, the company operates as both an online and offline retailer, targeting style-conscious millennial and Gen Z consumers. The business model revolves around a multi-brand portfolio which includes its main label, INXX, a dedicated streetwear line called Inxx Street, and a conceptual buyer's shop, X Stage, which retails products from international brands like Facetasm and Juun.J. Revenue is generated through direct-to-consumer sales via its e-commerce platforms, including a significant presence on Alibaba's Tmall and a dedicated U.S. site, as well as through its network of over 110 physical stores in China.

The company's defining characteristic is its fusion of traditional Chinese cultural elements with Western urban and streetwear aesthetics. This approach is evident in its collections, which feature heavy-washed denim, tie-dye techniques, and surreal, grungy graphics alongside ancient totem designs. A pivotal moment for the brand occurred in 2018 when it debuted at New York Fashion Week (NYFW) with the VFiles platform, which brought it to the attention of the U.S. market. This event, coupled with strong domestic performance, including a US$3.5 million sales day during China's 2018 Singles' Day, catalyzed its international expansion. The brand's global profile was further elevated through its collaboration with Japanese actor and musician Yosuke Kubozuka, who serves as a brand ambassador and design collaborator, embodying the brand's edgy and culturally blended style. Financially, INXX has secured Series A and B1 funding from investors including Qiming Venture Partners, Detong Capital, and CICC Capital.