Involves

About Involves

Involves stands as a specialized technology and data intelligence firm focused on the trade marketing sector. The company was established in 2009 by co-founders Andre Krummenauer, Gabriel Menezes, Guilherme Coan, and Pedro Galoppini. Operations began in Brazil, and after four years of development, the company launched its flagship product, Involves Stage, marking its entry into the retail execution space. In 2019, the company secured its first external investment, which helped fuel its international expansion. Today, Involves has a presence in 24 countries, with offices in Brazil and Mexico, connecting over 90,000 users across more than 900 brands.

The firm's business centers on a Software as a Service (SaaS) model, providing technological solutions for the trade marketing efforts of industries and agencies. It aims to digitize the promotion cycle and enhance the relationship between industry and retail through data-driven insights. Clients, which include major brands like Pepsico, Unilever, L'Oréal, and Kraft Heinz, utilize the Involves platform to manage and optimize their presence at the point of sale (POS). The company generates revenue through subscriptions to its suite of software solutions.

Involves offers a comprehensive platform, Involves Stage, designed to enhance retail execution. Key features include "Perfect Store," which allows for the customization of execution indicators and provides real-time scores for each retail location. An image recognition tool uses artificial intelligence to transform photos of products on shelves into actionable data, detecting stockouts and monitoring execution, which can reduce information collection time significantly. The "Smart Router" feature optimizes routes for field teams to improve efficiency and productivity. Furthermore, a data analytics component enables clients to track team performance, cross-reference productivity with execution data, and make strategic decisions based on real-time KPIs to ultimately increase sell-through. These tools collectively aim to provide a complete view of POS performance, from ensuring product availability to measuring the success of promotional campaigns.