InVideo

The platform operates primarily through its AI engine, which generates a video script from a user's text idea, selects relevant media from a library of over 16 million stock assets, adds human-like AI voiceovers in various languages, and incorporates music and transitions. Users can further refine the output using text-based commands to edit scenes, change accents, or modify visuals. The service is aimed at a wide range of clients, including marketers, content creators, small businesses, and educators, for creating social media content, advertisements, and promotional videos. InVideo utilizes a freemium business model; it offers a free plan with watermarked videos and limited features, while revenue is generated through tiered subscription plans that provide higher-quality exports, more AI credits, and access to premium features.

Headquartered in San Francisco, California, InVideo has secured a total of $52.5 million in funding over three rounds from investors including Peak XV Partners, Tiger Global Management, and Sequoia Capital India. After experiencing a period of stagnation, the company launched its pivotal AI product in mid-2022, which led to significant growth. As of early 2025, Pankit Chheda and Harsh Vakharia are listed as former co-founders, with Sanket Shah remaining as the CEO.