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InVideo

Marketing · San Francisco, United States · Founded 2017

InVideo is a software-as-a-service (SaaS) company that provides an AI-powered video creation and editing platform, enabling users to convert text prompts into publish-ready videos. The company was founded in 2017 by Sanket Shah, Harsh Vakharia, and Pankit Chheda, who previously founded and sold a restaurant marketing platform called 'Massblurb'. The founders' goal was to simplify and democratize video production, making it accessible for individuals and businesses without professional editing skills. The platform operates primarily through its AI engine, which generates a video script from a user's text idea, selects relevant media from a library of over 16 million stock assets, adds human-like AI voiceovers in various languages, and incorporates music and transitions. Users can further refine the output using text-based commands to edit scenes, change accents, or modify visuals. The service is aimed at a wide range of clients, including marketers, content creators, small businesses, and educators, for creating social media content, advertisements, and promotional videos. InVideo utilizes a freemium business model; it offers a free plan with watermarked videos and limited features, while revenue is generated through tiered subscription plans that provide higher-quality exports, more AI credits, and access to premium features. Headquartered in San Francisco, California, InVideo has secured a total of $52.5 million in funding over three rounds from investors including Peak XV Partners, Tiger Global Management, and Sequoia Capital India. After experiencing a period of stagnation, the company launched its pivotal AI product in mid-2022, which led to significant growth. As of early 2025, Pankit Chheda and Harsh Vakharia are listed as former co-founders, with Sanket Shah remaining as the CEO. Keywords: AI video generator, text-to-video, online video editor, automated video creation, content creation platform, social media video, marketing video, video editing software, AI script generation, stock media library, AI voiceover, promo video maker, slideshow maker, ad maker, video templates, content marketing, digital advertising, user-generated content, video marketing tools