InvestiFi

About InvestiFi

InvestiFi (formerly CryptoFi) is a Chicago fintech that provides an integrated digital investing platform for banks and credit unions. It describes itself as the only InvestTech platform designed to allow trading to and from deposit accounts, which lets community banks and credit unions keep assets, engagement and trust with the institution instead of losing deposits to outside brokerages and crypto exchanges.

The solution is embedded into an institution's existing digital banking platform, so account holders can invest without leaving the app they already know and trust. Its funds flow lets users buy and sell investments directly from a checking account. The product line covers Stocks and ETFs, Guided Investing, Cryptocurrency and Stablecoin features, and it is aimed at growing deposits, retaining existing account holders and attracting new, younger ones, including customers who are underserved by traditional investing services.

InvestiFi works with financial institutions rather than consumers directly, and its site lists client institutions, a trust centre, conference and webinar programmes and research with banking advisory firms on deposit outflow and younger investors. The company has won industry recognition for its offering at a banking and credit-union conference, and it publishes a quarterly newsletter with practical ideas and market perspectives.

The business model is software sold to banks and credit unions, with demos on request, typically as an embedded service within core digital banking. InvestiFi competes in the digital investing and banking technology market against brokerage-as-a-service and wealth-tech providers, on integration with deposit accounts and on the retention of assets inside the institution.