InvertirOnline.com

About InvertirOnline.com

InvertirOnline.com (IOL) is a digital trading platform that provides brokerage services to retail and corporate clients in Argentina. The firm was established in May 2000 by entrepreneur Facundo Garretón, who identified an opportunity to democratize access to capital markets in Latin America. Garretón, a computer engineer by training, had previously founded one of Northern Argentina's first internet service providers in 1994, a background that informed the company's technology-first approach to financial services.

The company functions as a comprehensive online broker, allowing clients to independently manage their investment portfolios. Its business model centers on charging commissions for transactions executed on its platform. The platform offers access to a wide array of financial instruments on both Argentine and U.S. markets, including equities, bonds, CEDEARs (Argentine Depositary Certificates), and mutual funds. Revenue is generated from trading fees, which vary by instrument. To support its clients, IOL provides research reports, market analysis, and educational resources through its IOL Academy, launched in 2006.

A significant milestone in the company's history occurred in May 2018 when it was acquired by Grupo Supervielle, a major Argentine financial services group, for approximately $38.5 million. This acquisition integrated IOL into a larger financial ecosystem, providing opportunities for significant expansion by tapping into Supervielle's extensive client base. Following the acquisition, IOL continued to operate as a distinct entity, maintaining its agile fintech culture. The firm has expanded its offerings, launching access to the U.S. market in 2019 and introducing interest-bearing accounts for uninvested cash balances in 2020. The platform serves individual investors with varying levels of experience, from beginners utilizing a free investment simulator to seasoned traders. It also offers tailored services for corporate clients, including cash management and financing options.