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INTTRA

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Ocean shipping e-commerce network

Parsippany-Troy Hills, United StatesFounded 2000Travel
Valuation $100–250M Last recorded · 2010
Headcount 100–500 Current team size
Total funding $10–50M Disclosed equity funding
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About INTTRA

Now operating as INTTRA by E2open, the company stands as a central neutral network and information provider within the ocean shipping sector. Its genesis traces back to 2001, when a consortium of major ocean carriers, including names like Maersk Line, MSC, Hapag-Lloyd, and CMA-CGM, joined forces to establish a standardized electronic booking system for the industry. This initiative aimed to digitize previously manual processes, setting a new course for technology adoption in logistics. In 2010, the business was spun off as a private entity, with private-equity firm ABS Capital Partners acquiring a controlling stake while the original carriers retained a minority share. A significant milestone occurred in October 2018 when E2open, a large cloud-based provider of supply chain solutions, announced its acquisition of INTTRA, a deal that was finalized in November of the same year. This merger was intended to bridge the gap between manufacturing and logistics by creating a unified global supply chain and logistics network.

The platform serves a wide array of clients, including over 35,000 active shippers, 60 carriers, Non-Vessel Operating Common Carriers (NVOCCs), and freight forwarders across 177 countries. Its business model revolves around providing a cloud-based software platform that streamlines the ocean trade process. Revenue is generated from fees for transactions processed on the network and subscription access to its software solutions. The platform facilitates a significant portion of global trade, processing over 850,000 container orders weekly, which accounts for more than a quarter of the world's total ocean container trade.

The company's core product is a comprehensive platform for managing ocean shipments. Key features include the ability to search for ocean schedules, book container space, track shipments in real-time, and electronically submit essential documentation like shipping instructions and Verified Gross Mass (VGM) declarations. This digitalization of processes reduces manual work, improves accuracy, and provides greater visibility across the supply chain. Additionally, INTTRA offers Decision Support Dashboards that utilize historical data to provide business insights, helping clients optimize their operational efficiency and planning. The acquisition by E2open further extended these capabilities, aiming to offer real-time, end-to-end visibility and more efficient integration of procurement, manufacturing, and distribution.

Source: Dealroom company data

At a glance

Status
Acquired
Founded
2000
Headquarters
Parsippany-Troy Hills, United States
Employees
123
Open positions
None listed
Dealroom signal
61.7/100
Industry
Travel
Sector
Travel
Investment activity
1 company, latest Mar 2017
Capital deployed
—
Preferred round
ACQUISITION

Funding history

3 recorded events

Company financing events and reported valuations.

Deal typeDateAmountValuationInvestorsSource
ACQUISITION✓Exit Nov 2018 $0 — E2open ↗
EARLY VCEquity / VC Jul 2015 $9.5M $38M ABS Capital Partners —
Showing the latest 2 of 3 recorded eventsBook a demo for the full funding history →

Growth signals

INTTRA website traffic

Latest recorded traffic for INTTRA is 82K monthly website visits, down 10.9% over the last three months. INTTRA's team declined 6.8% over the past year.

Latest monthly visits82K 3-month web change-10.9% 1-year team growth-6.8%
Summary metrics are public; monthly history is available with a demoCompare with peers →

Investments and acquisitions

Capital deployed

Recent portfolio relationships for companies that also act as investors or acquirers.

Investors

2 investors on the cap table

From Dealroom's funding and investor records, grouped by the round each investor first entered.

Series B and later1 investor entered at this stage

  • ABS Capital Partners

Other known investors1 additional known investor

  • E2open
Team profiled 26 named & role-tagged
Founders Hidden — book a demo/100 quality score
Key operators 2 quality Hidden — book a demo/100
Potential founders Hidden — book a demo likely future founders
Startup mafia Hidden — book a demo alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Global footprint

Workforce and web traffic by country
Workforce by country
10 countries with
team presence
🇺🇸 United States48.6%
🇨🇳 China20%
🇸🇬 Singapore8.6%
🇮🇳 India5.7%
🇰🇷 South Korea2.9%
Top 5 of 10 shown

Market sentiment

Posts on X, past 7 days

An AI-synthesised read of the highest-engagement posts about INTTRA on X, ranked by likes and reposts, corporate channels excluded.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

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