Intersection

About Intersection

Intersection is a forward-thinking company specializing in out-of-home (OOH) media and smart cities technology. The company operates in the advertising and urban technology markets, focusing on transforming public spaces into dynamic advertising platforms. Intersection serves a diverse range of clients, including brands, small businesses, and community organizations, by offering innovative advertising solutions that connect them with their target audiences in meaningful ways.

Intersection's business model revolves around leveraging public and transit spaces for advertising. They partner with municipalities and transit authorities to install digital and static advertising displays in high-traffic areas such as subways, buses, and urban centers. This allows brands to reach a large and diverse audience effectively. Intersection also integrates smart city technologies, such as Wi-Fi and interactive kiosks, to enhance the urban experience while providing valuable data and insights to advertisers.

The company generates revenue primarily through advertising sales. Brands pay Intersection to display their ads on these strategically placed screens and kiosks. Additionally, Intersection offers sponsorship opportunities, allowing companies to sponsor entire transit lines or public spaces, further increasing their visibility and engagement with the community.

Intersection's unique value proposition lies in its ability to deliver measurable results for advertisers. By combining traditional OOH advertising with digital capabilities, such as QR codes and interactive content, they provide a brand-safe and effective medium that stands out in an increasingly digital world. As privacy concerns and the decline of digital tracking grow, OOH advertising is becoming a more attractive option for brands looking to maintain a strong presence.