Intercasting

About Intercasting

Intercasting Corporation, established in 2004, carved a niche in the burgeoning mobile technology sector by focusing on social networking applications. The company provided white-label solutions for wireless carriers and device manufacturers, enabling them to integrate features like instant messaging, email, and social networking into their product offerings.

The firm's flagship product was the ANTHEM 2.0 platform. This carrier-grade system was designed to be a comprehensive social networking solution that could be deployed by large telecommunication clients. It allowed them to offer their subscribers a connected experience, encompassing various communication and social media functionalities directly on their mobile devices.

A key milestone for Intercasting was the launch of Rabble, one of the first carrier-grade mobile blogging and social networking applications to be deployed in North America. This positioned the company as an early mover in the mobile social space, demonstrating its capability to deliver robust applications for a mass market. The business model centered on licensing its platform to these large enterprise clients, providing them with the infrastructure to compete in the evolving mobile landscape.

In May 2009, Intercasting was acquired by Good Technology for an undisclosed amount, marking the end of its journey as an independent entity. This acquisition was part of Good Technology's strategy to expand its portfolio and capabilities in the mobile software market.