Airnow

About Airnow

Airnow Plc operates as a B2B SaaS platform providing a comprehensive suite of services for the mobile application lifecycle. The company assists app developers and publishers in building, growing, protecting, and monetizing their products at every stage. Its core offerings are delivered through a portfolio of specialist technology companies that function as a single engine, turning fragmented tasks into a unified, data-rich workflow for clients. The company was formed as Airnow Plc in 2019 through the merger of appScatter Group Plc and Airpush Inc. The legal entity was first incorporated in April 2017 as Appscatter Group Plc before the merger and subsequent rebranding. The strategic combination aimed to create a 'one-stop-shop' by integrating appScatter's focus on app management, security, and distribution with Airpush's expertise in monetization and distribution. The founder and CEO, Philip Marcella, established the company to address the cumbersome and time-consuming process developers faced in accessing the necessary services to maximize their apps' potential. Airnow's business model is centered on its scalable platform that allows paying users to distribute and manage their apps across numerous app stores, as well as track the performance of their own and competing applications. The company's security division, Mobstr, automates mobile-app scanning, risk scoring, and remediation using machine-learning analysis and 24/7 monitoring. This service provides enterprise clients with the necessary evidence to neutralize threats and demonstrate compliance with regulatory mandates such as DORA, NIS2, and HIPAA. The firm has expanded its capabilities through strategic acquisitions, including mobile ad expert MightySignal in 2021 and mobile app management service provider Lab Cave in 2022. Looking forward, Airnow is developing Project Chimera, a unified SaaS platform planned for a 2026 launch. This initiative will integrate its existing services and layer AI analytics, decentralized media buying, and integrated monetization on top of a data lake comprising over 24 million apps.