COMPANY PROFILE

Insurify

Explore full profile

A virtual insurance agent powered by Artificial Intelligence and predictive analytics

Cambridge, United StatesFounded 2013Fintech

Valuation $500M–1B Latest valuation · 2023

Headcount 100–500 Current team size

Total funding $100–500M Disclosed equity funding

Unlock exact values

About Insurify

Insurify.com is a digital insurance comparison platform that operates in the insurance market. It serves a broad range of clients, from individuals to families, who are looking for insurance policies that best suit their needs. The platform simplifies the process of comparing and purchasing insurance by providing real-time quotes from various insurance providers.

Read full description

Insurify's business model is centered around providing a user-friendly platform where clients can answer a few questions and receive accurate, real-time quotes. This allows users to compare and choose the best insurance policies without any hidden fees or catches. The company claims that users can save up to $717 on annual premiums when they compare with Insurify.

The company makes money by earning a commission from the insurance providers for every policy sold through their platform. This model allows Insurify to provide its services to the clients for free while still generating revenue.

Insurify's team comprises seasoned personal finance writers, insurance industry experts, former journalists, insurance agents, and data scientists. They are led by Evelyn Pimplaskar, the Director of Content, who has over 30 years of experience in content creation, including 10 years specializing in personal finance.

Source: Dealroom company data

At a glance

Status: Operational
Founded: 2013
Headquarters: Cambridge, United States
Employees: 238
Open positions: 11
Dealroom signal: 89.1/100
Industry: Fintech
Sub-industry: Insurance
Sector: Fintech, Lead Generation, Comparison, Price Comparison, Car Insurance, Core AI, Deal Comparison, Car
Technology: Artificial Intelligence, Augmented Reality
Business model: Marketplace & ecommerce, SaaS
Client focus: b2c
Investment activity: 2 companies, latest Mar 2023
Capital deployed: —
Preferred round: ACQUISITION
Links: Website LinkedIn X

Latest news

Press, funding announcements and product moves mentioning Insurify.

See all news

Funding history

6 recorded events

Company financing events and reported valuations.

Deal type	Date	Amount	Valuation	Investors	Source
LATE VCOther financing	May 2023	$22M	$500M	Undisclosed	↗
SERIES BOther financing	Sep 2021	$100M	$400M	Viola Ventures · Hearst Ventures · MassMutual Ventures · Viola Fintech	—

Showing the latest 2 of 6 recorded eventsBook a demo for the full funding history →

Growth signals

Insurify website traffic

Latest recorded traffic for Insurify is 3.6M monthly website visits, up 12.5% over the last three months. Insurify's team grew 12.3% over the past year.

Latest monthly visits3.6M 3-month web change+12.5% 1-year team growth+12.3%

Monthly website visitsFeb 2016–Jul 2026

Explore monthly traffic historyTrack growth over time and compare with peersBook a demo

Summary metrics are public; monthly history is available with a demoCompare with peers →

Open positions

Openings linked to this company in Dealroom

Machine Learning Engineer New Sofia, Bulgaria - HybridSofia, Bulgaria, Eastern Europe, Europe · Data Science & Engineering · Sep 3, 2026 Workplace Experience SpecialistCambridge, MA · Human Resources · Aug 25, 2026 IT Security Engineer New Cambridge, MA - HybridCambridge, Massachusetts, United States, Northern America, Americas · Backend Development · Aug 20, 2026 Workplace Experience Specialist New Cambridge, MA - HybridCambridge, Massachusetts, United States, Northern America, Americas · Other · Aug 20, 2026 Account Manager, Advertising Partnerships New Cambridge, MA - HybridCambridge, Massachusetts, United States, Northern America, Americas · Sales · Jul 16, 2026 Account Manager, Advertising PartnershipsCambridge, MA · Sales · Jul 14, 2026 Senior Product DesignerSofia, Sofia City, Bulgaria · Design · Jul 2, 2026 Senior Product Designer New Sofia, Bulgaria - HybridSofia, Bulgaria, Eastern Europe, Europe · Design · Jun 25, 2026

8 distinct openings shownExplore hiring signals →

Similar companies

Closest operating peers by Dealroom taxonomy

Company identity and context are open; selected comparison metrics preview what is available on the platform.

Company	Headquarters	Status	Employees	Total funding	Valuation
TOTopCheckA car insurance comparison service for Nigerian people	Lagos, Nigeria	Acquired	6	$2.3M	$440K
AUAutoMoneyBackprovides comparison shopping and automatic rewards for Car Insurance	Singapore, Singapore	Closed
RARajaPremi.comIndonesian car insurance price comparison website	Jakarta, Indonesia	Acquired
CHChiarezzaCompare various insurance products and loans	Selargius, Italy	Acquired
POPolicyX.ComPolicyx is an online insurance comparison portal helping people to choose better insurance	Gurugram, India	Operational
GOGoBearComparison site for financial and insurance products	Parañaque, Philippines	Acquired
CECekpremi.comA leading insurance comparison online service	Jakarta, Indonesia	Operational
COCoverHoundCoverHound is a technology company offering a platform for consumers to shop for car insurance	San Francisco, United States	Acquired