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Insureon

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A pioneer in insurance technology, Insureon operates the largest online marketplace for small business insurance in the United States

Chicago, United StatesFounded 1997Fintech
Valuation $100–250M Last recorded · 2015
Revenue $10–50M Latest reported FY
Headcount 100–500 Current team size
Total funding $10–50M Disclosed equity funding
Unlock exact values This page shows ranges. Dealroom has the exact numbers for Insureon and the history behind them.

About Insureon

Insureon is an online marketplace specializing in insurance products for small and medium-sized businesses across the United States. The company provides a digital platform that enables business owners to compare quotes from a range of insurance carriers, purchase policies, and manage their coverage entirely online. As a digital agency, Insureon is licensed to operate in all 50 states and partners with established insurance providers such as Chubb, The Hartford, Hiscox, Liberty Mutual, and Travelers.

The company's business model is centered on its technology, which includes features like real-time transcription and a machine-learning system for data analysis. This allows for a streamlined process of securing insurance, a traditionally complex and time-consuming task for small business owners. Insureon generates revenue by acting as an intermediary between insurance carriers and small businesses, likely earning commissions on the policies sold through its platform. The company also licenses its technology to other businesses.

Source: Dealroom company data

At a glance

Founded
1997
Headquarters
Chicago, United States
Sector
Fintech
Power Law
Colt$25–100M revenue

Investors

1 investor on the cap table

From Dealroom's funding and investor records, grouped by the round each investor first entered.

Series B and later1 investor entered at this stage

  • Oak HC/FT
Team profiled 16 named & role-tagged
Founders Hidden — book a demo/100 quality score
Key operators Hidden — book a demo quality score
Potential founders Hidden — book a demo likely future founders
Startup mafia Hidden — book a demo alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Global footprint

Workforce and web traffic by country
Workforce by country
1 countries with
team presence
🇺🇸 United States100%
1 country shown
Web traffic by country
160K monthly visits
across markets
🇺🇸 United States71.6%
🇮🇳 India2.8%
🇨🇦 Canada2.8%
🇳🇬 Nigeria2.3%
🇲🇽 Mexico2.2%
Top 5 markets shown

Market sentiment

Posts on X, past 7 days

An AI-synthesised read of the highest-engagement posts about Insureon on X, ranked by likes and reposts, corporate channels excluded.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

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