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Insurello
Fintech · Stockholm, Sweden · Founded 2016
Insurello proactively educates people about their injury insurances and manages as well as maximizes their claims through a simple digital solution MoreLess
In 2016, Marcus Janback, a former elite American football player and Stockholm School of Economics graduate, co-founded Insurello with Nima Boustanian. The company was born out of a simple yet powerful idea: to help consumers discover and claim insurance compensations they were unaware of. Headquartered in Stockholm, Sweden, Insurello provides a digital platform that simplifies the often complex and opaque process of insurance claims.
Insurello's journey is marked by its commitment to transparency and efficiency in the insurance industry. By acting as an intermediary, Insurello manages the communication and processes between consumers and insurance companies, ensuring that clients receive the compensation they deserve without the usual hassle.
A significant milestone in Insurello's growth came in 2020 when the company raised €7.1 million to fuel its international expansion. This funding round was a testament to the company's innovative approach and the trust it had built with investors. The investment enabled Insurello to enhance its platform and expand its services beyond Sweden, reaching a broader audience in need of its unique solutions.
Today, Insurello stands as a beacon of innovation in the insurtech space, continually evolving to meet the needs of its users. The company's success underscores the importance of simplifying complex processes and empowering consumers in the insurance landscape.
Company overview
Insurello company information
The essential company record, classifications and operating signals in one place.
- Status
- Operational
- Founded
- 2016
- Headquarters
- Stockholm, Sweden
- Employees
- 61
- Open positions
- 1
- Dealroom signal
- 71.6
Valuation & funding
Insurello funding history
Company financing events and reported valuations.
| Deal type | Date | Amount | Valuation | Investors | Source |
|---|---|---|---|---|---|
| LATE VCEquity / VC | Jun 2023 | $2.7M | $11M | Schibsted Growth · Nordstjernan | — |
| EARLY VC✓Equity / VC | Jul 2021 | $17M | $66M | Schibsted Media Group · Inventure · Nordstjernan | ↗ |
| EARLY VC✓Equity / VC | Jun 2020 | $8M | $32M | Luminar Ventures · Schibsted Growth · Inventure | ↗ |
| EARLY VC✓Equity / VC | Jun 2019 | $2.7M | $11M | Schibsted Growth · Luminar Ventures | — |
| EARLY VC✓Equity / VC | Jun 2018 | $726K | $2.9M | Wave Ventures · Luminar Ventures | ↗ |
| SEED✓Equity / VC | Jun 2017 | Johan Siwers · Bo Mattsson · Lars Lindgren · DHS Venture Partners | ↗ |
Financials
Revenue, earnings and profit over time
Reported history and available estimates. Estimated years are marked “E”; sparse fields are left blank rather than inferred.
Growth signals
Insurello website traffic
Latest recorded traffic for Insurello is 70K monthly website visits, down 1.4% over the last three months. Insurello's team declined 7.6% over the past year.
Comparisons
Insurello compared with similar companies
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Talent graph
Insurello's talent
Source: Dealroom Talent Intelligence.
Global footprint
Where Insurello has talent and traffic
team presence
In the news
Latest news about Insurello
Recent press, funding announcements, and product moves mentioning Insurello — open to read from the original sources.
Market sentiment
What the market is saying about Insurello
An AI-synthesized read of the highest-engagement posts about Insurello on X over the past 7 days. We rank by likes & retweets, ignore corporate channels, and surface the themes that broke out from real people.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
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